Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities

Revenue Enablement Society - Stories From The Trenches

English - October 15, 2020 02:00 - 30 minutes - 20.7 MB
Business sales enablement sales effectiveness sales operations Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 15: Melissa Regan On How to Create Sticky Sales Enablement and Onboarding

Next Episode: Episode 17: 3 Sales Veterans Share Their Holiday “Wish List” of What Sales Teams Hope Sales Enablement Is Thinking About In 2021

Misha McPherson, Head of Global Revenue Enablement at Coursera joined Paul Butterfield, Instructure Revenue Enablement VP for a conversation about setting a Sales Enablement strategy and priorities whether an army of one in a startup/scaleup or leading a team that supports hundreds of sellers.

● How to create an effective strategy for scaling

● Setting up for success by gaining executive sponsorship

● Providing effective sales enablement to a global sales team

Misha McPherson is a 20+ year veteran in the world of tech and SaaS sales, with 13+ years spent in training and enablement. Her passion is in scaling sales organizations to create experiences that benefit the customer, company and the people who make up the revenue team. Misha is currently the global head of enablement for Coursera. Misha is also the developer and facilitator of the first sales enablement workshop for SaaS Sales Leadership. When not thinking about sales and sales enablement, Misha can be found on a trail, open water swimming, or with her mini zoo.

Please subscibe on Apple, Spotify or Google.