Strategic Account Management and Skills Needed For Effective Consultative Selling w/ David Johnston

The role of the salesperson has become less of about being a purveyor of products and services and more about being a consultant to the organizations that we service.

Listen to this Sales Compensation show with David Johnston to learn how and why salespeople should analyze their customers' current situations, help them identify what it is that they’re going to need going forward, and then put that solution together so that they understand how it’s going to help their business.