22. Growing to $1M ARR with help of content marketing

B2B Sales and Marketing #FriTalks

English - April 25, 2022 07:36 - 37 minutes - 35 MB
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Previous Episode: 21. Where to find your first customers?

Next Episode: 23. You got a lead, what’s next? Best practices on leads follow-up.

This time our guest is Kevin Sahin, the co-founder of ScrapingBee, a web scraping API that grew to $1M ARR in 2 years with the help of content marketing.

During the conversation, Kevin is sharing his path to creating engaging content for a very demanding audience as developers, particularly we cover the following topics:

Finding out what truly matters for your audience
Looking outside of mainstream SEO tools for content planning
Balancing between volume and quality
Aspects of content distribution
Making reading your content fun
What most companies overlook while creating content