Sales and Marketing for Coaches
13 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 6 ratingsDo you want more of your consultation sessions to convert to paid clients? If you are a life coach who loves to help people AND you want to take your income to the next level, you are in the right place.
In the Sales and Marketing for Coaches podcast. Certified Coach and Business Expert Catherine Van Wert, MBA, teaches you all about the five essential pillars of running a profitable coaching business.
You will learn what it takes to create a sales experience that feels fun, easy, and effective. You will know how to overcome money objections, show value, and create urgency through effective relationship-based selling.
Throughout this podcast, you will learn how to use your superpower as a
coach to connect with clients and make them want to work with you.
Ready to create more clients and profit? Tune in and let the fun begin!
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Episodes
What you are REALLY selling on a consultation call
August 12, 2021 15:05 - 35 minutes - 24.1 MBWhat are the things that you are making sure to do on your consultations? You’re getting the client’s exact words, getting more in depth on the problem they need help with, what they’ve tried before, why it hasn’t worked. What is the connection? The first stage is rapport and pleasantries, the second stage is problem management and the third stage is exposing the bigger issues behind the presenting problem. Your goal should be to get that third stage in your calls. That’s where the deepe...
Taking Action When You Don't Feel Ready
August 04, 2021 07:00 - 31 minutes - 21.5 MBLink to schedule a coaching call: https://calendly.com/catherine-vanwert-coaching/freesession Website: www.catherinevanwert.com Hello friend! Let’s talk about taking action when you don’t feel ready. When it comes to your business, if you find yourself not taking action on something you said you’d do because you don’t feel ready, you are probably feeling frustrated and stuck. Not feeling ready to take action is one of the biggest hold-ups to your success if you let it stop you. Let’s talk ...
What You Need to Know When Potential Clients Say “No”
July 28, 2021 07:00 - 33 minutes - 26.9 MBWe go into sales calls with the high hopes that the person we are going to have a conversation with will say yes to our offer at the end. Of course we have high hopes- that’s the way it should be. We want all the positive energy going into the conversation. In fact, in the best circumstance, we hope that they come to the call already sold so that we don’t have to feel apprehension about getting them to a yes and instead, we can just experience the bliss of connection and excitement of moving...
When Nothing Seems Like It's Working
May 13, 2021 20:05 - 28 minutes - 19.6 MBWhen you own an online business, it’s very important to see the facts versus the story you believe about what’s working and what is not working. Having this objective point of view will get you through the times when you feel like nothing is working and you are even entertaining and playing with thoughts about how much easier it would be to quit. There are a lot of reasons that you feel like nothing is working but it usually comes down to not hitting a specific number of clients and dollars ...
Crafting a Powerful Offer
May 05, 2021 07:00 - 28 minutes - 19.6 MBIs it cliche to use the phrase “powerful offer”? I think it can be. When we hear the phrase, it feels a bit mysterious and aspirational. In order to demystify what makes an offer powerful, let’s break it down. An offer is presenting people with the option to say yes or no your solution for solving a specific problem. Many people believe that a powerful offer is one that gets a yes at the end, and while I don’t disagree, let’s take a pause. That standard can create a lot of pressure. How...
The Roadmap to Your Impossible Goal
April 21, 2021 07:00 - 36 minutes - 24.8 MBWe set goals as a means to achieve the things that we want. But setting goals goes deeper than that. The psychology behind setting goals is that it is a way of creating and affirming our identity. According to an article in https://positivepsychology.com/goal-setting-psychology studies have shown that when we train our mind to think about what we want in life and work towards reaching it, the brain automatically rewires itself to acquire the ideal self-image and makes it an essential part o...
Hitting the Next Level of Growth
April 07, 2021 07:00 - 21 minutes - 15 MBYou have goals that you want to accomplish in your business. We often think that it means we need to learn new skills or observe how others have achieved similar goals. This can be part of the process but it’s not all. In order to hit the next level of growth, you must grow your identity as well as your skill set. Becoming a person who believes that they are capable of solving problems, getting clients and achieving impossible goals is foundational. Listen to today’s episode and uplevel y...
Prime Your Sales with a Freebie/ Lead Magnet Strategy
March 31, 2021 07:00 - 30 minutes - 21.7 MBFreebies are designed to create interest and intrigue in what you have to offer. It should funnel into your main offer. The purpose of the freebie is to give value and show an aspect of what you have to give to your clients. Learn how to think about freebies as a system that captures the attention and builds the interest of your ideal clients. Get full show notes at https://catherinevanwert.com/prime-your-sales-with-a-freebie-lead-magnet-strategy/ Got value from this episode and w...
How to Create Certainty
March 24, 2021 17:54 - 15 minutes - 10.8 MBWe all strive for certainty because we want to feel confident and harness the power of a singular focus. What happens if the certainty we feel is caused because we believe a painful thought? Catherine talks about how we can use certainty for or against ourselves and the struggle of letting go of a thought that undermines our potential. She also talks about the steps you can take today that will help you dismantle the way in which you create uncertainty so you can show up more powerfully in ...
How to Use Active Listening to SUPERCHARGE your sales
March 17, 2021 18:06 - 25 minutes - 26.5 MBYou will learn how Active Listening is your SUPERPOWER on a sales call. You cannot underestimate the importance of the connection in selling. Today you will learn about the top four benefits and you will also learn six easy and practical ways that you can implement active listening principles in your sales (or even coaching) calls. Got value from this episode and want to share some love? Please leave a review! Questions? Comments? Email me at [email protected] Apply your f...
How to Fix the Mind Drama Around Sales Calls
March 10, 2021 08:00 - 33 minutes - 23.6 MBWant to stop the mind drama and fear when it comes to doing a sales call? Whether you call it a mini-session, discovery call or sales call, we all the the same thing: more confidence! Listen in and see how you can change your mindset for the better. Link to the “How to Fix the Mind Drama Around Sales Calls” fillable PDF worksheet: https://catherinevanwert.com/how-to-fix-the-mind-drama-about-sales-calls/ Get the full show notes at https://catherinevanwert.com/smc2/ Got value from this ...
The Top 20 Traits of Highly Successful Coaches
March 03, 2021 08:00 - 29 minutes - 21 MBIn this episode, you will learn the top 20 traits that Catherine has identified within her own coaching community. Identify the traits that you already have and the ones you want to develop. Doing this work will take your coaching business mindset to the next level and allow you to keep growing your clients, revenue and skillset. Get full show notes at https://catherinevanwert.com/smc1/ Got value from this episode and want to share some love? Please leave a review! Questions? Comments? ...
Trailer
February 17, 2021 22:00 - 4 minutes - 3.84 MBAre you ready for a podcast that helps coaches learn how to sell more effectively without the high pressure feeling? If you've tried other sales techniques that just didn't feel right for you, join host Catherine Van Wert, Certified Coach, MBA, as she helps you to make this process so much better for you and your prospective client. Her methodology is all about teaching relationship-based selling so that you can take the hustle and stress out without sacrificing your bottom line. You wan...