Ep 20 How do you build a brand and what exactly makes a good one? A conversation with Jason Beckly.

Saka's Is That So

English - August 18, 2021 16:10 - 25 minutes - 46.1 MB
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Previous Episode: Ep 19 How is artificial intelligence being used to solve problems?

Next Episode: Ep21 What does it take to launch a successful event for black businesses? A conversation with Raphael Sofoluke.

How do you build a brand and what exactly makes a good one? A conversation with Jason Beckly. On this episode, we challenge the conventions around building a brand including, what does a brand mean beyond a cool logo? What makes people so devout to brands? and how are brands changing with the black lives matter movement

Jason Beckly is the former Chief Branding Officer of Clarks, former marketing lead at Ralph Lauren, and brand director at Alexander McQueen.