Conventional diets for shedding unwanted depend on self-denial and willpower. They are full of complex methods for dealing with what is commonly known as cheating. Here's an example. Say you go off your diet by eating a piece of chocolate cake. Then you're supposed to tell yourself, "Never mind, tomorrow I'll skip dinner to make up for it." Except that by the time tomorrow arrives, you've developed even more cravings for even more chocolate, carby stuff and sugary drinks. Anybody trying to lose weight this way is doomed to fail. As soon as their diet ends any fat they've shed begins slowly but surely to creep back on. Then they're back where they started.

Cura is different. Let me tell you how. The secret behind Cura's life-changing success rate is hidden deep within the brain. Yes, really. Here's how it works. On any Cura program, unwanted fat is shed not as the result of strenuous effort or willpower but gently and progressively thanks to Cura's unique ability to restore healthy functioning to the control centers in your brain.

Few people—this includes the majority of scientists—even know that the body's fat regulating system is located in an area of the mid-brain called the diencephalon. Probably the most sensitive and complex locus of control in the body, it houses a collection of vital structures including the thalamus, hypothalamus, and pituitary which govern emotions, stress and moods. It oversees the entire autonomic nervous system. The hypothalamus itself links directly to the nervous and endocrine systems via the pituitary. It regulates both hunger and thirst and, with the help of the other members of the diencephalon team, decides whether your body is to lay down fat or shed unwanted fat on your body. Other powerful centers in this area of the brain determine mental functions and emotional balance—even the perceptions we have about ourselves along with heart rate, blood pressure, body temperature, electrolyte balance, sexuality and our sleep cycles.

Following Cura's specific food protocol and using the Essential Spray—from beginning to end—allows these control centers to function correctly. This is how natural, progressive, effective fat burning takes place without willpower or manipulation. Cura's celebrated success is both as simple and as profound as this.