Marketing Tidbits: There Are No Facts Inside Your Building, Get Out and Talk To Your Customers
Saba Says | Startups, Growth & Marketing
English - July 03, 2020 23:41 - 2 minutes - 4.55 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Customer Service Matters
Next Episode: Common Marketing Mistakes
Marketing is a three dimensional function. Certainly more than just running ads, handing out flyers or doing cold outbound emails.
On this episode I am going to cover one of the core areas of market research - which is customer interviews. Because, before you can do marketing execution, you need to know who the customer is, and then understand how they speak about the problem.