Stop Calling Your Customers Partners? Here's Why J Peter Wheeler Says No!
SaasHoles "Rev Ops with an edge"
English - March 02, 2023 11:00 - 50 minutes - 46.1 MBManagement Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
#revopswithanedge #revenueoperations #marketing #peterwheeler
J Peter Wheeler Is an innovator, proud failpreneur, strategic marketer, process improver, and sales enabler driving positive impact. Peter joins Pete Jansons on the Revenue Operations Podcast The SAASHoles to discuss Product Led Marketing as well as the the following:
0:00
1:53 Shout Outs
2:46 Show Start
2:50 pitchslap.org
3:32 goodchat.org
5:02 Spam Calls
6:41 Hey Good Chat
9:00 2023 Challenges how can we can get more money from current customers
9:48 Peter start in the Car Industry
10:40 What goes on in the back groom of car sales manager?
11:48 Carmax and Tesla Example
12:20 SAAS/Car Industry Analogy Platform
13:00 Product Led Growth
13:58 BDR calling you right after a web visit
14:30 Reverse Churn
15:58 Right Formula for Product Led Growth
17:18 Canva PLG/Fremium example
19:05 Bolt on Pricing versus tiers
22:27 Do you let people out of deals?
24:22 Free book whencoffeeandkalecompete.com/ Don't do annoying things when selling, create a relationship first
26:00 Trust with Prospect in order to give you data to show your product is worth it
27:20 Stop pushing features when selling/Use Product Led Growth
28:00 Old School Sales
28:50 What feedback are you looking for?
30:40 Kenneth Ward Selling sustainably 4 tiers of customers educarmag.com/business/sales/sales-introduction/
31:50 Product Led Growth Structure
32:33 Commercially Supported Open Source
34:37 3 Year Contract Risk
35:22 Building The Journey
35:45 STOP CALLING YOUR CUSTOMER A PARTNER
37:29 Have we made sales too complicated? Trauma Destroys Trust!
41:00 Things getting Simpler
42:20 It's a crummy employment environment
43:18 Jobs To Be Done/Peter Wheeler current role
44:31 Peter Wheeler marketing experience working with DOLBY Sound
47:00 We are dropping the ball
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