291: Get Terrific Leads Through Networking - with Philip Pelto
Scale Your SaaS
English - November 21, 2023 08:00 - 24 minutes - 17.3 MBEntrepreneurship Business Technology saas software startup growth marketing saas sales software startups Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
EPISODE SUMMARY
Networking isn’t just about exchanging business cards or attending events; it’s about building genuine connections that foster long-term relationships and drive meaningful results. Doing it the right way means you can drive leads through referrals and partners, giving you ample opportunities to grow your software business.
In this recent podcast episode of Scale Your SaaS, Phil Pelto, co-founder and Chief Connection Officer at MyFirestorm, shares invaluable insights on leveraging networking to generate quality leads and establish impactful partnerships with host and B2B SaaS Sales Coach Matt Wolach. Read on to learn more!
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 291, “Get Terrific Leads Through Networking – with Philip Pelto”
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Phil Pelto, Co-Founder and Chief Connection Officer at MyFirestorm
TOP TIPS FROM THIS EPISODE
Use Strategic Networking Beyond Business Cards
Pelto underscored the critical mistake of rushing networking efforts for immediate results. He highlighted the need for patience, strategy, and intentionality. Understanding the purpose behind networking—whether for prospecting, nurturing existing relationships, or exploring partnership opportunities—is vital.
Tips for Effective Networking
Strategic Networking for Software Leaders
For software leaders looking to optimize networking efforts, Pelto advised understanding the intent behind networking endeavors. Identifying the right communities, investing time, and persistently engaging without expecting immediate returns are vital strategies for success.
EPISODE HIGHLIGHTS
Persistence, Patience, and Success
Pelto highlighted the significance of persistence, patience, and consistent effort in networking. He emphasized that while it might yield little results, a well-thought-out networking strategy will inevitably bear fruit for your software business.
The Power of Quality Leads Through Networking
Pelto emphasized the potency of quality leads derived from networking, highlighting the common misconception and approach pitfalls. He stressed the importance of understanding the nuances and strategies behind effective networking to harness its full potential.
TOP QUOTES
Philip Pelto
[5:11] “The connection piece of it is never going away. If we want to get business done, we have to get in front of somebody.”
[14:43] “Patience, persistence, and preparation is an unbeatable combination or recipe for success.”
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