284: The Power of a Global Community of SaaS Leaders - with Alex Theuma
Scale Your SaaS
English - October 03, 2023 08:00 - 29 minutes - 20.2 MBEntrepreneurship Business Technology saas software startup growth marketing saas sales software startups Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
EPISODE SUMMARY
Alex Theuma, the founder of SaaStock, discusses the power of communities for SaaS founders with host and B2B SaaS Sales Coach Matt Wolach. So many founders have experienced a feeling of isolation at some point in their start-up journey.
But finding an outlet for knowledge exchange and networking in Software as a Service (SaaS) is critical. Let’s delve into the strategies employed by Alex and SaaStock to nurture a sense of community and the invaluable benefits it offers to SaaS founders.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 284, "The Power of a Global Community of SaaS Leaders - with Alex Theuma"
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Alex Theuma, Founder of SaaStock
TOP TIPS FROM THIS EPISODE
Challenges Faced by SaaS Founders
During the podcast episode, Alex discussed some of the most common challenges SaaS founders encounter:
1. Isolation and Networking
2. Building the Wrong Product
3. Funding in Challenging Times
The SaaStock Strategy
SaaStock's global success can be attributed to its combination of content marketing and community-building efforts. Here's how they do it:
1. Content Marketing
2. Community Building
EPISODE HIGHLIGHTS
Growing Pains: SaaStock Dublin 2023
The SaaStock Experience
What exactly can SaaS founders and leaders gain from attending an event like SaaStock? Alex provides compelling reasons:
1. Networking Opportunities
2. Finding Your SaaS BFFs
3. Access to Venture Capital
4. Inspiration and Head Space
TOP QUOTES
Alex Theuma
[18:06] “Zombie SaaS companies will fade away, making it tough for early-stage startups to succeed.”
[22:09] “Focus on finding the right customers and building a strong network early on, rather than trying to sell to everyone.”
Matt Wolach
[21:23] “That's what SaaS is all about: keeping amazing customers happy for a long time and serving their needs.”
LEARN MORE
To learn more about SaaStock, visit: https://www.saastock.com/
You can also find Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/scale-time
Get even more tips by following Matt elsewhere:
Sales Tips LinkedIn Twitter Instagram