176: What NOT to do When Marketing Your B2B SaaS - with Jackie Hermes

Scale Your SaaS

English - September 07, 2021 08:00 - 21 minutes - 15.1 MB
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Previous Episode: 175: How to Find Your Customer’s Job to be Done - with Jay Haynes

Next Episode: 177: What is Lean Marketing, and How it Helps Drive Growth - with Jordan Behan

EPISODE SUMMARY

Digital marketing for SaaS is different from every other type of marketing. Every step requires critical strategizing, and the process gets time-intensive.

In this episode, SaaS-Story in the Making host Matt Wolach interviews Jackie Hermes, the founder, and CEO of Accelity. Running a digital marketing company that serves a variety of B2B SaaS businesses. Jackie walks us through the dos and don'ts of marketing your B2B SaaS company.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No 176., The Dos and Don't of SaaS Marketing

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Jackie Hermes, Founder & CEO of Accelity

TOP TIPS FROM THIS EPISODE

Do: Hire a Team of ExpertsDon't: Settle for a 'Crappy' WebsiteDo: Know Your GoalDon't: Rush the Process

EPISODE HIGHLIGHT

Digital Marketing from a SaaS Perspective

TOP QUOTES

Jackie Hermes

[15:00] “Good or bad, my entire leadership team looks at everything we do with a critical eye.”

[18:38] “You have to be consistent. You have to be willing to dedicate the time you have to get in there.”

[19:25] “I think hiring a jack of all trades, but a master of none is a mistake. And I see a lot of companies doing that upfront.”

Matt Wolach

[12:40] “You have to understand that there's a tactic; there are strategies at each step.”

[17:45] “I completely believe in the whole personal brand. And I mean, you look at some of the stuff that's already out there, Tesla has 9 million followers on Twitter, but Elon Musk has 60 million.”

LEARN MORE
To learn more about Jackie Hermes and Accelity, visit https://accelitymarketing.com/.

You can also find Jackie Hermes on LinkedIn at: https://www.linkedin.com/in/thejackiehermes/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Get even more tips by following Matt elsewhere:

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