How to build a marketing strategy? Ft. Justin Alva, AVP Growth at Smallcase
SaaS Sessions
English - May 21, 2020 08:29 - 41 minutes - 56.5 MB - ★★★★★ - 6 ratingsMarketing Business saas b2b marketing sales product growth product marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.
Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.
How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.
Justin takes us through examples from his career at his earlier startup and currently in Small case.
Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/
Blogs/Newsletters you should check out:
Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack
People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai