Episode 10 - Positioning your SaaS for Success with April Dunford

SaaS Marketing Superstars

English - July 22, 2020 00:00 - 42 minutes - 19.7 MB
Marketing Business saas marketing software as a service growth marketing demand generation saastr zammo digital saas marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines

Next Episode: Episode 11 - Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand and love them. April has been an executive in 7 successful tech startups and 3 global tech giants. She’s also the author of the popular book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-positioning-april-dunford/