Reverse ETL is a bit of a buzzword these days. But why?  



In this video Gwen Shapira discusses the new capabilities that reverse ETL introduces to businesses, and especially B2B SaaS with product-lead growth strategy. She also discusses why reverse ETL is more challenging to implement than you may imagine and why stream processing platforms may  be a key part of solving these challenges.



Reverse ETL is not for everyone - but after watching this video, you'll know why everyone is talking about it.