Episode 075: Cassie Everson of Wanderlust Skulls

This week on the podcast we’re in West Salem, Wisconsin (pop. 5,026) with Cassie Everson of Wanderlust Skulls. Cassie’s sharing about her journey from agronomist to stay-at-home-mom to entrepreneur, which came together when a skull she decorated for herself started getting a lot of attention on Facebook, and the idea to make more would just not leave hear alone. She talks about how she’s reached an audience that’s primarily outside of where she lives, the process of valuing her craft and how that relates to pricing, and so much more.

You’ll love how Cassie has built her business and her transparency about what she’s learned along the way. And her generosity in donating a gorgeous pink buffalo skull to Cowgirls with Cancer. Tickets are currently being raffled off for $25 each, with the proceeds going directly to Brooke Clay Taylor of Rural Gone Urban and Kaidra Froelich of Froelich Ranch. The winner of the raffle will receive over $1500 of amazing western products from Wanderlust Skulls, Kippylou's Leather, The Sparkling Spur, Savannah Sevens, and Macie Bean Boots. Head to our blog post for episode 75 at ruralrevival.co for all the details and go support these Cowgirls with Cancer.

SHOW NOTES:
Bangor, Wisconsin
West Salem, Wisconsin
Ed Mylett
Cowgirls with Cancer
Brianna Bigbee
The Bleacher Babe
Brooke Clay Taylor / Rural Gone Urban
Kaidra Froelich / Froelich Ranch
Instagram: @wanderlustskulls
Facebook: @wanderlustskulls
wanderlustskulls.com