DJ Nicki Nell is a choreographer and DJ from Massachusetts. She specializes in weddings and aims to provide her clients with an all-inclusive experience. Nicki “accidentally” became a DJ when one of her students asked her to play at a party. In her interview with DJ RunDat, Nicki discusses the power of social media and why she still considers word of mouth referrals to be her favorite way to expand her business. Nicki also discusses the performance aspect of DJing and how important visuals can be.