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May 20: Nooshin Warren, Marketing Professor University of Arizona. Politics in Advertising

Roy Green Show

English - May 20, 2023 21:01 - 17 minutes - ★★★★ - 3 ratings
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Previous Episode: May 20: Pawan Jain. Op-Ed: “ChatGPT-powered Wall Street”
Next Episode: May 20: Blake Lough, Global Calgary anchor. Update on Alberta Wildfires.

What is it with companies becoming more political in their marketing? Bud Light got dragged through the mud not too long ago for featuring a transgender personality, now Miller Lite has seen calls for boycott over their ‘woke’ advert with comedian Ilana Glazer. Is this companies keeping up with current events? What are the risks for doing so?
Guest: Nooshin Warren, a marketing professor at the University of Arizona Eller College of Management, who specializes in the use of political messaging.
Learn more about your ad choices. Visit megaphone.fm/adchoices

What is it with companies becoming more political in their marketing? Bud Light got dragged through the mud not too long ago for featuring a transgender personality, now Miller Lite has seen calls for boycott over their ‘woke’ advert with comedian Ilana Glazer. Is this companies keeping up with current events? What are the risks for doing so?

Guest: Nooshin Warren, a marketing professor at the University of Arizona Eller College of Management, who specializes in the use of political messaging.

Learn more about your ad choices. Visit megaphone.fm/adchoices