Author and highly sought after speaker Simon Sinek was a guest at the Helzberg Entrepreneurial Mentoring Program’s virtual retreat in October 2020 and Joel served as the facilitator. Sinek spoke about his new book The Infinite Game and the tendency of businesses often making the mistake of playing the finite game of wins and losses. He explained why the pandemic does not be lead to uncertain times and discussed the need for empathy due to the trauma caused by Covid-19.