What do cornflakes, nylon stockings, exploding scoreboards, baseball jerseys, and disco all have in common? Bill Veeck used them all to get fans into ballparks. And he changed baseball thanks to his visionary marketing and promotional strategies.

But he wasn't just a showman. Bill's advocacy of African Americans in the MLB, along with his support for player rights, guarantees his status as one of the great baseball visionaries.

Chapter 1: In His Father's Image (1:42)
Chapter 2: Promoter Extraordinaire (5:53)
Chapter 3: The Abe Lincoln of Baseball (20:02)
Chapter 4: Baseball's Visionary (32:16)

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