Your Customers Are Buying a Pill

Rough Drafts by Cory Miller

English - August 09, 2019 18:17 - 1 minute - 498 KB
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The pill is a shortcut to answer your customer's problems.

They don't look at your products and services with your fancy names and cute logos you've given them because they care about that .... they care if your "pill" is the answer to their needs and problems.