Bullsh*t Alert: Erythritol Sweetener Will NOT Cause Heart Attack or Stroke

Countless recent headlines have said, "Zero Calorie Sweeteners Linked to Heart Attack and Stroke."

We immediately called BULLSH*T and dug into the data. Unfortunately, this is another example of the media misleading our population. You have to do your own research. Your health is at stake!

Here's what these articles failed to mention: 

#1. The participants in the recent study from Nature Medicine which was cited in these articles ALL had pre-existing conditions! In the U.S. cohort alone, 75% had coronary heart disease, 70% had hypertension and the youngest participant was 55 years old.

#2. The sweetener they're attacking is erythritol. It's a sugar alcohol, naturally occurring in many fruits and vegetables. MOST IMPORTANTLY, it's produced during the act of digestion when you've eaten sugar. So OF COURSE, it's detected in the blood streams of people who've eaten sugar, and the SUGAR is more likely to blame for any adverse events.

#3. Several studies have found very positive results from the consumption of erythritol in humans. It has been proven to improve endothelial function! In another study, diabetics were given 36 grams of erythritol/day and over the course of a month, their blood pressure went down, the aortic stiffness went down and the lining of arteries functioned better.

We say - SHAME ON YOU to the social media influencers and media outlets who are promoting the spread of this misinformation without thoroughly researching and therefore, harming public health.

We will continue using our favorite zero-calorie sweeteners which contain erythritol, and we will continue giving them to our children.

This is because we understand that consuming regular sugar with its high calories, insulin spikes, GMOs, etc etc etc... poses a much higher risk than consuming erythritol.

Always do your own research!

Thanks for listening! -Rod and Kate