The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode

Rockstar CMO FM

English - May 21, 2022 13:29 - 1 hour - ★★★★★ - 9 ratings
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Previous Episode: #114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode

Next Episode: The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic.
Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM!
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Simon Severino on LinkedIn and Twitter

Robert Rose on Twitter and LinkedIn

The mentions:

Rockstar CMO Advisors

What F' is PLG - on the Rockstar CMO blog

Product Led Growth on Open Ventures

Product Led Growth article on Venture Beat

Simon's agency: Strategy Sprints

Simon's book (from Kogan Page) and podcast

Robert's The Content Advisory Blog

Robert's article on Content Marketing Institute To Date or Not to Date

Robert's podcast with Joe Pulizzi - This Old Marketing

Dennis Shiao on Twitter and his Content Corner Newsletter

The music:

Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube

Smashing Pumpkins - Tonight Tonight - on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM!

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data.

Enjoy!