The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

Rockstar CMO FM

English - March 09, 2024 12:01 - 50 minutes - ★★★★★ - 9 ratings
Marketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

Next Episode: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Jeff’s blog post - Marketing Ops: Is Your Machine in Tune?
// Latest MQL research from Forrester
// Robert’s firm: The Content Advisory
// Robert’s shiny new personal website
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Man Machine by Robbie Williams on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that.

Enjoy!

—

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Jeff’s blog post - Marketing Ops: Is Your Machine in Tune?

// Latest MQL research from Forrester

// Robert’s firm: The Content Advisory

// Robert’s shiny new personal website

// Robert’s “Rose Colored Glasses” column for CMI.