The Golden Account Based Favourability Journey to the Virtual Bar Episode

Rockstar CMO FM

English - February 20, 2021 16:00 - 1 hour - ★★★★★ - 9 ratings
Marketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold. // LinksThe people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Leor Franks on LinkedIn and Twitter

Robert Rose at The Content Advisory, on Twitter and LinkedIn

Mentioned in this weeks episode:

The Favouribility Journey by Leor Franks on YouTube and LinkedIn

They Don’t Know Who You Are – or They Don’t Care. That’s a Problem from Robert Rose's CMI Newsletter

Content Strategy and the Commanders Intent - article by Robert Rose

The This Old Marketing Podcast

The #FridayConcoction

Rockstar CMO:

Rockstar CMO Advisors

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

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This week, it's our 50th episode, considered the golden anniversary.

In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold.

In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?

Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".

Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold.

// Links

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter