The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
Rockstar CMO FM
English - November 12, 2023 13:16 - 45 minutes - ★★★★★ - 9 ratingsMarketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.
And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?
Enjoy!
—
The people:
Ian Truscott on LinkedIn and Threads
Jeff Clark on LinkedIn
Robert Rose on LinkedIn and Threads
As mentioned in this week’s episode:
Saying Goodbye to MQLs - on the Forrester Blog
Robert’s company: The Content Advisory
Robert’s book website: Content Marketing Strategy
Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Movin’ on Up by Primal Scream on Spotify
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.
And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?
Enjoy!
—
The people:
Ian Truscott on LinkedIn and Threads
Jeff Clark on LinkedIn
Robert Rose on LinkedIn and Threads
As mentioned in this week’s episode:
Saying Goodbye to MQLs - on the Forrester Blog
Robert’s company: The Content Advisory
Robert’s book website: Content Marketing Strategy
Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Movin’ on Up by Primal Scream on Spotify
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices