The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

Rockstar CMO FM

English - September 11, 2021 12:00 - 46 minutes - ★★★★★ - 9 ratings
Marketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

Next Episode: The Sustainable Jeff, Christina on T for Tech and Robert's Big Picture Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile.
We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional.
If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar, his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization.
The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Christina Del Villar on LinkedIn and Twitter

Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this week’s episode:

To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia Trask

The Agile Rhapsody on YouTube

Christine Del Villar's website and book

Robert's The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Rockstar CMO Advisors

Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional.

If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar, his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization.

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter