#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode
Rockstar CMO FM
English - December 20, 2020 11:00 - 50 minutes - ★★★★★ - 9 ratingsMarketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.(You can catch-up with the first episode of this little mini-series here.)This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett. Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Piet Saegeman on LinkedIn
Piet's video on Brain Science and Marketing
Robert Rose at The Content Advisory, on Twitter and LinkedIn
James L. Hesketh - The Service Profit Chain
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
---
Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.
(You can catch-up with the first episode of this little mini-series here.)
This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett.
Enjoy!
---
Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Piet Saegeman on LinkedIn
Piet's video on Brain Science and Marketing
Robert Rose at The Content Advisory, on Twitter and LinkedIn
James L. Hesketh - The Service Profit Chain
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
--
You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices