Chicago based. Major acts on the label in the 1950s included blues singers Jimmy Reed, Memphis Slim, and John Lee Hooker, and rhythm and blues vocal groups the Spaniels, the Dells, and the El Dorados. The 1960s saw the label become a major soul label with Jerry Butler, Gene Chandler, Dee Clark, and Betty Everett having hit singles on both the pop and R&B charts. Vee-Jay was also the first label to nationally issue a record by the Pips (through a master purchase from the tiny Huntom label of Atlanta), who became Gladys Knight and the Pips in 1962 when they moved to Fury Records. I play the original Vee-Jay Gladys Knight Every Beat of My Heart.