Rock Your Wedding Biz
55 episodes - English - Latest episode: almost 5 years ago - ★★★★★ - 101 ratingsFeeling lost in the chaos of the wedding industry? Do you think your creative business is becoming too boring? Looking for no-BS business advice? You've come to the right place! Rock Your Wedding Biz shares the best, brightest, and most honest advice in the wedding industry. Listen in to learn about business tools and strategy, finding your perfect client, how to price yourself, blogging and social media advice, inspirational stories from successful business owners, and so much more. Let us help you turn your biz up to 11! Rock Your Wedding Biz is hosted by Renee Dalo, Event Planner and Educator for the wedding industry, and Mindy Marzec, Blogger and Social Media Strategist. We believe in one simple principle - when one of us succeeds, we all succeed! So grab a latte and join in the conversation!
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Episodes
54: Why Styling and Design Matter for Your Events
May 08, 2019 07:01 - 32 minutes - 29.9 MBWedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro...
53: How to Intentionally Submit to Blogs
May 01, 2019 07:01 - 31 minutes - 28.7 MBPhotographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and ...
52: Book Club - 'The Big Leap'
April 24, 2019 07:01 - 43 minutes - 39.8 MBRockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you ...
51: Managing a Facebook Group for Your Business
April 17, 2019 07:01 - 31 minutes - 28.7 MBHave you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars! Read this episode's show...
50: Luxury Weddings Vs Premium Weddings
April 10, 2019 07:01 - 33 minutes - 30.7 MBHave you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!
49: Do NOT Price Shop Your Competition
April 03, 2019 07:01 - 37 minutes - 34.1 MBRaise your hand if you've ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It's an outdated and old fashioned way to set your prices. More importantly, it's completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement - we are starting a Book Club, and we picked our first book....
48: How to Do a Brand Refresh
March 27, 2019 07:01 - 29 minutes - 27.4 MBWe're sure that by now, you've peeped The Knot's new logo and branding. And we're pretty sure you have feelings about it. We know we do! On this week's episode, we talk about how to do a Brand Refresh - which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!
47: Working with Gen Z
March 20, 2019 07:01 - 34 minutes - 31.3 MBJust when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!
46: Understanding Taxes for Your Business
March 13, 2019 07:01 - 32 minutes - 29.6 MBToday we're talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions, we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let's get to it.
45: Creating an Overwhelm-Smashing Marketing Plan
March 06, 2019 08:01 - 38 minutes - 35.3 MBThe old adage "If you build it they will come" is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it ... yourself. If you're currently winging your marketing plan (or if you don't have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi's tips into action, you are ...
44: Using Stock Photos for Your Business
February 27, 2019 08:01 - 32 minutes - 29.7 MBWe all know we should be creating content pretty much 24/7. But what do you do when you don't have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!
43: How to Rock Your Instagram Stories
February 20, 2019 08:01 - 33 minutes - 30.6 MBBe honest: How much time today did you spend looking at other people's Instagram Stories?? Yeah, we feel you. But IG Stories aren't just for your viewing pleasure - they are also a goldmine for content creation. If you've been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you - from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today's episode, take ...
42: How to Handle a Canceled Wedding
February 13, 2019 08:01 - 29 minutes - 26.9 MBHappy Valentine's Day, lovers! Or should we say ... anti-Valentine's Day? On this episode we are covering a topic that doesn't get a lot of love: What to do when a client wants (or needs) to postpone or cancel their wedding. There are a variety of reasons why a client might need to cancel their event, and none of them are good. How you handle a canceled event depends mainly on the circumstances, and what your contract states. So grab some chocolates and champagne and settle in for some tough...
41: How to Safeguard Your Biz for the Unexpected
February 06, 2019 08:01 - 36 minutes - 33.6 MBHave you ever stopped to think about what would happen if you were suddenly unable to work? It's a scary thought, right? Well, it's what happened to this weeks guest, wedding planner Margaux Fraise, and she's here to tell us how she not only survived but thrived - and overcame her emergency situation. With a little forethought and preparation, you can safeguard your biz against the unexpected as well. Find out how, right now!
40: Working On The Go
January 30, 2019 08:01 - 28 minutes - 26 MBRaise your hand if you walk away from your laptop only to pick up your phone and continue working. Yeah, us too. Since we now carry pocket computers around with us all day, this week we are talking about our fave apps for working on the go. Because you know you're going to be working, so you may as well maximize your awesomeness. From emails to photo editing to responding to client reviews, we've got an app for you! Let's go Rockstars!
39: All About Inquiries
January 23, 2019 08:01 - 38 minutes - 35.5 MBWedding Pros: It's that time of year again! Get ready, because it's officially Inquiry Season! What? That's not what you call it? Listen in as we deep dive into all things Inquiry: response times, canned emails, messaging, knowing your calendar, emails vs. phone calls, and even the psychology of the sales process. Whew! There's a lot to cover, and we dig through it all! Let's go, Rockstars!
38: 6 Top Hacks for Successful Creative Business Owners
January 16, 2019 08:01 - 37 minutes - 34.4 MBWe are keeping our January resolutions to you going strong with this weeks episode! This week, we talk about the top hacks of Creative Business Owners. If you are overwhelmed and wondering which part of your biz needs to be Marie Kondo-ed, we've got your back. Just start here. Just do these six things, and you'll be starting the year off like the rockstar you know you are. Let's get to it!
37: Productivity Tips for Wedding Pros
January 09, 2019 08:01 - 40 minutes - 37 MBDo you wish you could be more productive? Our modern life makes it so easy to be a victim of "shiny object syndrome". Also, mindlessly scrolling on IG or Facebook isn't helping us live our best lives either. We want you to work smarter, not harder, and part of that is mastering your personal productivity. This week, we bring you tips to increase your productivity and talk about productivity resolutions we are making for 2019. Listen in, and become more productive in just 39 minutes!
36: Tips for Keeping Your Emails on Brand
January 02, 2019 08:01 - 32 minutes - 29.6 MBYou may have never considered this, but every single email you send out into the world IS your branding. Are you surprised? Your clients and other professionals in your life will interact with your emails far more than will interact with your website or social media. So, how are you making your impression via email? Are you "giving good email"? Listen in for tips, tricks and best practices for stellar emailing! Also, find out which fonts Mindy and Renee really hate. Happy New Year, rockstars!
35: End of Year Review
December 26, 2018 08:01 - 22 minutes - 20.9 MBIn this final episode of 2018, Mindy and Renee look back at their first 30-something episodes and highlight the topics that resonated the most with you, our audience. No surprise that Pricing was our most liked topic, with 2 pricing episodes in the top 5 of the year! Who doesn't love talking about money, right? Our Top 5 rounds out with Wedding Management, Pinterest, Instagram, and Vendor Referrals - further proving that you guys are the smartest and savviest audience in podcast-land. Tune i...
34: How to Stop Negotiating Your Price
December 19, 2018 08:01 - 34 minutes - 31.5 MBOn today's episode, we chat about all things sales with special guest Maria Bayer. We tackle confidence, mindset, how to sell without being "salesy" and what to do when a potential client asks for a dreaded discount. Maria shares actionable strategy and amazing tips to help you up-level your business and become oh-so-profitable in the process. "Change your mindset, change your life!"
33: 5 Social Media Trends for 2019
December 12, 2018 08:01 - 40 minutes - 37.1 MBThis week, Mindy leads a fascinating discussion all about Social Media Trends for 2019. What's in store for us next year? Augmented reality, more authenticity, ChatBots, Alexa, and MORE! As you know, we love social media, so we are here for it all! Listen in as Renee shares her encounter with a chatbot, Mindy discusses her boyfriend Lin Manuel-Miranda, and we share our social media goals for 2019. Also, hear more about Mindy's yearly online course, Step Up your Social Media, and visit our we...
32: Paper Planners We Love
December 05, 2018 08:01 - 36 minutes - 33.6 MBAre you obsessed with paper planners like Mindy & Renee are? Or have you always wanted to try a paper planner, but didn't know where to start? Either way, we've got you covered. Over the years, we've invested time, money, and online shopping into finding the perfect planner, and today, we bring this heavy research to you! We are recommending our fave planners and giving you the pros & cons of some popular brands too. Get out your good pens (don't lie, you know you have a favorite pen) and le...
31: Styled Shoot Success Tips
November 28, 2018 08:01 - 30 minutes - 27.9 MBStyled Shoots. If you are a Wedding Pro, we know you have an opinion on them. Whether you love them, hate them, or fear them, we've got you, boo! Styled Shoots are a necessary part of any Wedding Pros promotion and marketing budget, but you don't have to go it alone. We have best practices, tools, tips, and tricks to make your styled shoot efforts as successful as possible. We get down to the nitty-gritty and chat about budgeting, positioning, vendor relationships, and of course, design. Get...
30: Gratitude and Gift Giving
November 21, 2018 08:01 - 20 minutes - 18.8 MB'Tis the season for gift giving, and we have lots of ideas for you! In this episode, we are sharing some unique and easy gift options for your clients and vendor pals. Gifting doesn't have to be stressful or expensive. Sometimes the simplest gesture will go a long way. The most important part of gifting is showing gratitude, not just this time of year, but all year long!
29: End of Year Review and Goal Setting for the New Year
November 14, 2018 08:01 - 34 minutes - 31.9 MBDo you struggle with goal setting, or keeping New Year's resolutions? We can help you with that! Molly Mahar is this week's guest, sharing her best tips for figuring out where you want to go and how to get there.
28: The Death of Day-of Coordination
November 07, 2018 16:30 - 30 minutes - 28.2 MBRenee and Mindy dive back into a topic that is near and dear to Renee's heart: The Death of Day-of Coordination. This one is for our Wedding Planners! We talk about why DOC and MOC terminology is so damaging to your sales process, and what you can do to turn that around. Renee gives tips and tricks on how to position yourself as an Expert in your market, and how you can use Wedding Management to express your unique service offerings.
27: How to Deal with Scary Clients
October 31, 2018 07:01 - 30 minutes - 27.8 MBWe are tackling a spooky topic for this week's episode: Managing scary clients. Sometimes you can't avoid being in a situation with a difficult client so we're chatting all about it, including how to break up with a client if absolutely necessary.
26: Why You Need to Collect Emails for Your Business
October 24, 2018 07:01 - 34 minutes - 31.3 MBHere's what we know for sure: 1. Chocolate cures everything 2. Disneyland is the happiest place on Earth. 3. If you're not building an email list, you're missing out on a major opportunity to uplevel your biz. If Instagram disappeared tomorrow, how would you contact your fans? Uh huh. Exactly. Email list building is SO important for wedding pros, and Cristina Barragan walks us through her simple and, dare we say, easy process for building her list. Best of all, she does it without every usi...
25: What to do During the Slow Season
October 15, 2018 23:16 - 29 minutes - 27.2 MBEven though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it's between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it's checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.
24: Using Facebook Pages to Attract Your Ideal Client
October 10, 2018 07:01 - 35 minutes - 32.2 MBWe know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She's sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.
23: How to Make the Most of an Industry Conference
October 03, 2018 07:01 - 37 minutes - 34.7 MBWhen was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you're there, and how to make the most of all that new information AFTER the conference is over. Plus - we're sharing how you can see Renee speak ...
BONUS: The Knot and Wedding Wire Merger
September 27, 2018 15:00 - 23 minutes - 21.4 MBIn this special bonus episode, Renee and Mindy discuss the merger between The Knot and Wedding Wire and what this might mean for wedding pros who advertise with one or both companies.
22: How to Have a Planned and Pretty Instagram Feed
September 26, 2018 07:01 - 34 minutes - 31.9 MBWe talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty - HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!
21: 5 Simple Things You Should Never Do on Instagram
September 19, 2018 07:01 - 34 minutes - 31.6 MBInstagram - our friend and our foe. Kidding! But it does seem that way sometimes, yes? It's an essential platform for wedding pros, so you're committed to it. But are you sure you're doing it "right"? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram - and we tell you how to fix 'em! Are you curious to see if you've committed any of these 5 deadly Instagram sins? Let's go, wedding rockstars!
20: Pricing Pitfalls to Avoid
September 12, 2018 07:01 - 34 minutes - 31.8 MBOn this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan...even if you've been in business a while. This episode is chock full of education and empowerment. Let's dig in!
19: Coaching vs Mentoring vs Masterminds
September 05, 2018 07:01 - 33 minutes - 30.9 MBFeel like you need a little guidance in your business but are confused by the options? We're breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let's rock!
18: All About Your "About Me" Page
August 29, 2018 07:01 - 34 minutes - 31.7 MBToday's episode is All About YOU, Rockstar! Well, it's about your About website page, and that's just as good. We walk you through the do's and don'ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you ... they buy from you. Boom. Let's get to it!
17: Using Pinterest to Boost Your Business
August 22, 2018 07:01 - 30 minutes - 27.9 MBRockstars, tell the truth...are you still pinning recipes you may never make or home decor ideas to Pinterest, but nothing else? Did you know that Pinterest is a VERY powerful search engine that can push your biz to the 1st page of Google? Jessica Carrillo of Art and Soul Events is our guest today, and we are talking All Things Pinterest - specifically, Using Pinterest to Boost Your Biz! Let's get to it!
16: From Scary to Sexy: Basic SEO Tips for Biz Owners
August 15, 2018 07:01 - 37 minutes - 34.7 MBIs SEO something that feels like a mystery to you? Are you just ignoring it, hoping it goes away? SEO isn't scary, we promise. In fact, we are making SEO sexy in this episode! Well, as sexy as Search Engine Optimization can get. Join us for beginning tips and encouragement to get your SEO game off the ground!
15: How to Say No
August 08, 2018 07:01 - 35 minutes - 33 MBOk, honesty time. Have you ever said yes to something that should have been a no? Do you have a hard time saying no in general? If so, you're not alone! Today we are talking about goal setting, boundaries, how to embrace your enthusaistic yesses and say NO to The Easy No's. We have the tools to support you in making the right choices for you and your business.
14: Entrepreneur, You Need a Vacay! How to Take Time off without Tanking Your Biz
August 01, 2018 07:01 - 33 minutes - 30.9 MBWhen was the last time you took a vacation? If you can't remember, then you need to listen to this episode of ROCK YOUR WEDDING BIZ immediately. And book yourself a cruise!
13: 5 Secrets of Social Media Success
July 25, 2018 07:01 - 34 minutes - 31.4 MBIf you're frustrated with the results (or lack of results) you're getting on your social media accounts - fear not! Renee and Mindy are sharing 5 action items to light your social media engagement on fire!
12: Why Words Matter - The Power of Language in Your Creative Biz
July 18, 2018 07:01 - 32 minutes - 30.2 MBHow closely do you pay attention to the words you are using? And not just your spoken words, but email, too. In this episode Renee and Mindy will teach you how to identify limiting language and, more importantly, how to stop it!
11: Creatives on the Move: How to Relocate your Biz
July 11, 2018 07:01 - 34 minutes - 32.1 MBLife happens, and sometimes you need to pack up and move ... which means you ALSO need to pack up and move your business! It sounds nearly impossible, but our special guest Casey Brodley of Casey Brodley, Documentary Photo+Video is here to share how she successfully moved her photography and videography business from Los Angeles to Detroit without skipping a beat.
10: Getting Started with Passive Income
July 04, 2018 07:01 - 33 minutes - 30.8 MBCurious about passive income but not sure how to go about it? Think passive income is only for full-time bloggers and online marketers? Think again! Any business owner can start earning passive income! In this episode, Renee and Mindy give a few examples of how wedding pros can start earning passive income, and how to come up with that amazing product that only YOU can create!
9: Utilizing Facebook Groups to Grow Your Business
June 27, 2018 07:01 - 35 minutes - 32.4 MBIf you're not using Facebook Groups for your business, you're missing out on an important networking tool! In this episode, Renee and Mindy go over some basic Facebook Group etiquette and our favorite Groups for business owners.
8: Advice for Non-Wedding Day Vendors
June 20, 2018 07:01 - 30 minutes - 27.8 MBFor this episode, Renee and Mindy welcome our podcast's first guest! Courtney Lipthay of Cecile's Paper Co joins us to talk about the struggles of the "non-wedding" day vendor; aka the people who work in the wedding industry but are not present on the wedding day. Courtney also shares her rock star idea that helps keep her connected to the wedding's other vendors and her client, even after her main work is done.
7: Entrepreneurship and Mental Health
June 13, 2018 07:01 - 41 minutes - 38.3 MBIn this episode, Renee and Mindy discuss a topic that needs to be discussed out in the open more - the subject of mental health. It is estimated 1 in 3 entrepreneurs will experience depression at some point in their lives. We explore why entrepreneurs may be more susceptible to mental health concerns, and share our separate experiences with depression and anxiety.
6: How to Get More Industry Referrals from your Peers
June 06, 2018 07:01 - 36 minutes - 33.9 MBIn today's episode we talk about how over 90% of Renee's client referrals are from her industry peers. We also share some networking tips and ways to make sure you're the most beloved professional in your circle!