Episode 3: Charlotte Cho | Embracing Your Biggest Advantage

Each week on Rock The Boat, co-hosts Lucia Liu and Lynne Guey take you into the minds of an Asian American entrepreneur, technologist, or creative  and ask them how they view success, what they struggle with, and what it means to rock the boat.

This week we speak with Charlotte Cho, the co-founder of Soko Glam. Soko Glam is an e-commerce company that Charlotte and her husband Dave started in 2012 to help people discover Korean skincare products, beauty trends, and cosmetics. 

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In this episode, we discuss: 

• How Charlotte straddles two distinct cultures, Korean and American, and uses them both to her advantage,


• How she started SoKoGlam as a passion project, 


• Her thoughts on Asian American representation in the media, and


• Charlotte’s words of advice to those who want to Rock The Boat


If you’re interested in embracing your hyphenate upbringing, and changing the narrative to work to your advantage, Charlotte’s story is one to learn from. 

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Relevant Links Mentioned in the Show:

• “The Secret to Surviving Military Service: Moisturizer, Foam Cleanser, Cucumber Face Mask” 
- Wall Street Journal, 8/23/18

• Liberty in North Korea, an international non-profit that Soko Glam donated skin care products to for World Refugee Day. 

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Charlotte’s bio: 

Charlotte Cho is the founder of Then I Met You, a premium direct-to-consumer skincare line focused on a meaningful experience and quality ingredients. Cho is also the co-founder of K-beauty destination Soko Glam and skincare content site The Klog. In 2012, Charlotte brought K-Beauty to the U.S. market by pioneering the 10-Step Korean skincare routine, and has been highly sought-after for her expert advice and insight ever since. Cho has been featured in New York Times, Vogue, Allure, Marie Claire, Vanity Fair, Forbes and Refinery29. She has also made national broadcast appearances on The Today Show, Rachael Ray and Good Morning America and was named one of WWD’s 40 Under 40 in 2017. Cho is the author of The Little Book of Skincare (HarperCollins) and is currently working on her second book, to be released in 2019. 

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A big thanks to our audio editor, Molly Schulson! Check out her personalized audio story collection at tellmystoryaudio.com. 

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If you have suggestions for topics about the Asian American community, or a personal story that you’d like to share, email us at [email protected]. 

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