Episode 223: Brianna Prudoehl + Fox & Fern Floral

This week on the podcast we got to chat, in person, with Brianna Prudoehl, owner of Fox & Fern Floral, a commission-based floral boutique in Rochester, MN. Brianna grew up in the Winona area on her family farm. She always loved art and went to school for graphic design before transitioning her skills into the floral industry. In the podcast today we talk with Brianna about the start of Fox & Fern Floral, resiliency and how she thinks about risk taking, how she views her business in the long term, boundary setting, and much more.

Links from today’s show:
Website: https://www.foxandfernfloral.com
Facebook: @foxandfernfloralMDC
Instagram: @fox_fern_floral

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library.

Episode Breakdown:
0:00 Start
4:15 Introduction to Brianna
7:42 Long standing interest in art
11:42 About Fox & Fern Floral
14:29 Fox & Fern Floral customer base
16:31 “Falling into” floral work
18:08 Resiliency and not being afraid of failing
19:33 Her personal gardens and greenhouse
20:32 Sourcing flowers for Fox & Fern
26:44 Understanding your customer base
28:39 Long term game for the business
29:22 Passion for the business
31:33 Understanding customer fit
32:06 Cooke Park Design District
33:58 Lessons learned in boundary setting
36:15 Surviving 2020 and being resilient
37:25 People looking outside the box in 2021
39:39 Being in control of your own success or failure
42:55 Final thoughts
46:08 Conclusion
47:09 End

Photo courtesy of Brianna Prudoehl.

This week on the podcast we got to chat, in person, with Brianna Prudoehl, owner of Fox & Fern Floral, a commission-based floral boutique in Rochester, MN. Brianna grew up in the Winona area on her family farm. She always loved art and went to school for graphic design before transitioning her skills into the floral industry. In the podcast today we talk with Brianna about the start of Fox & Fern Floral, resiliency and how she thinks about risk taking, how she views her business in the long term, boundary setting, and much more.

Links from today’s show:

Website: https://www.foxandfernfloral.com

Facebook: @foxandfernfloralMDC

Instagram: @fox_fern_floral

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library. 

Episode Breakdown:

0:00 Start

4:15 Introduction to Brianna

7:42 Long standing interest in art

11:42 About Fox & Fern Floral

14:29 Fox & Fern Floral customer base

16:31 “Falling into” floral work

18:08 Resiliency and not being afraid of failing

19:33 Her personal gardens and greenhouse

20:32 Sourcing flowers for Fox & Fern

26:44 Understanding your customer base

28:39 Long term game for the business

29:22 Passion for the business

31:33 Understanding customer fit

32:06 Cooke Park Design District

33:58 Lessons learned in boundary setting

36:15 Surviving 2020 and being resilient

37:25 People looking outside the box in 2021

39:39 Being in control of your own success or failure

42:55 Final thoughts

46:08 Conclusion

47:09 End