Episode 198- How to Grow an Online Business: Hannah Eidem, Damsel and Fox

On the podcast this week we got to chat with local entrepreneur Hannah Eidem, Owner of Damsel and Fox. This Lawrence, Kansas native and current Rochester resident launched her online business three years ago, creating handcrafted leather earrings. Today, Hannah is evolving the business to be a space that’s comforting and motivational for women and aims to use her love of writing to elevate other boutique owners through her business blog. Tune in today to learn more about this entrepreneur’s journey, how she grew her business by word of mouth, and her vision for 2021.

Links from today’s show:
Damsel and Fox: https://damselandfox.com/
Facebook: https://www.facebook.com/Damsel-and-Fox-LLC-513645815729767
Instagram: @damselandfoxshop

Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library.

Episode Breakdown:

0:00 Start
2:40 Interview intro
3:25 The Kansas native, entrepreneur, and mom of three that loves to read and write
6:38 Vision, mission, and products offered by Damsel and Fox
9:35 How the business launched from a Pinterest-inspired DIY gift
12:08 Growing the business by word of mouth, vendor shows, and networking groups
16:58 Focus on relationship building with boutique owners
19:14 Growing a customer base and directly interacting with the customer
22:43 Celebration of three years of business
24:19 How Damsel and Fox has evolved over the years
28:26 Balancing working from home with living at home
32:37 Lessons learned about self through entrepreneurship
34:27 Focusing on your passions and how Hannah’s joy for entrepreneurship evolved over time
37:16 Cultivating balance between family and business
42:01 Move toward a motivation platform in 2021
44:55 Final thoughts
45:49 End

On the podcast this week we got to chat with local entrepreneur Hannah Eidem, Owner of Damsel and Fox. This Lawrence, Kansas native and current Rochester resident launched her online business three years ago, creating handcrafted leather earrings. Today, Hannah is evolving the business to be a space that’s comforting and motivational for women and aims to use her love of writing to elevate other boutique owners through her business blog. Tune in today to learn more about this entrepreneur’s journey, how she grew her business by word of mouth, and her vision for 2021.  

Links from today’s show:

Damsel and Fox: https://damselandfox.com/

Facebook: https://www.facebook.com/Damsel-and-Fox-LLC-513645815729767

Instagram: @damselandfoxshop

Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library. 

Episode Breakdown:

0:00 Start

2:40 Interview intro

3:25 The Kansas native, entrepreneur, and mom of three that loves to read and write

6:38 Vision, mission, and products offered by Damsel and Fox

9:35 How the business launched from a Pinterest-inspired DIY gift

12:08 Growing the business by word of mouth, vendor shows, and networking groups

16:58 Focus on relationship building with boutique owners

19:14 Growing a customer base and directly interacting with the customer

22:43 Celebration of three years of business

24:19 How Damsel and Fox has evolved over the years

28:26 Balancing working from home with living at home

32:37 Lessons learned about self through entrepreneurship

34:27 Focusing on your passions and how Hannah’s joy for entrepreneurship evolved over time

37:16 Cultivating balance between family and business

42:01 Move toward a motivation platform in 2021

44:55 Final thoughts

45:49 End