Roadmap to Launch
45 episodes - English - Latest episode: 7 months ago - ★★★★★ - 12 ratingsThis is a podcast for women who want to start and grow an online service based business that they can work from anywhere. Alma Bradford is the host and she interviews successful female entrepreneurs who have quit their full-time jobs to start their own profitable business.
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Episodes
How My Clients Are Making 10k a Month
October 04, 2023 16:14 - 12 minutes - 16.8 MBIn order to grow a profitable marketing business or an agency, you need to charge premium rates. In this episode I share what my clients are doing to hit 10k a month. I also break down the math when it comes to pricing so that you can easily hit those numbers. Subscribe to my Youtube Channel Instagram My Website
Why I Switched to Evergreen Content
September 06, 2023 22:52 - 15 minutes - 6.96 MBFor many years, I only focused on creating content on social media to attract clients to my business. But this year I decided to focus my attention on evergreen, long form content that is searchable. In this episode I share what I experienced by making that switch and how it has helped my business. Plus I share some strategies on how this evegreen content can lead to more sales in your own business. Learn more on my website and blog at: www.almabradford.com
I'm Back
August 30, 2023 22:33 - 10 minutes - 14.2 MBI'm back after taking a long hiatus from this podcast. In this episode I share why I decided to jumpstart the podcast again and the future of this show. Plus I'm sharing what I have been working on this year. Connect With Me: Website Youtube Instagram
Avoid Low Paying Clients - Part 2
February 22, 2022 15:56 - 11 minutes - 10.8 MBThis is part 2 in the series on how to avoid low paying clients. To learn more about growing your service based business visit my website: AlmaBradford.com
How to Avoid Low Paying Clients - Part 1
February 12, 2022 04:37 - 12 minutes - 11.1 MBThis is part 1 in a series on how to avoid low paying clients so that you can attract higher paying ones. If you are a freelancer, social media manager or digital marketer, you can charge a premium price for your services. But the secret to doing this is attracting clients who can afford your services. To learn more about growing your service based business, visit my website: AlmaBradford.com
How to Do Marketing for a Brick and Mortar Business
February 09, 2022 19:06 - 26 minutes - 24.3 MBEver wondered how to do marketing for a brick and mortar location? In this episode, I’m talking to Sonja Thompkins on how to use different marketing strategies to attract people to your local brick and mortar location. For more resources on how to grow your business visit my website: AlmaBradford.com
Difference Between Group Coaching Vs. Courses
April 20, 2021 17:16 - 9 minutes - 22.8 MBIn this episode, I’m breaking down the difference between having a group coaching program vs selling online courses. I also share why I pivoted away from just 1:1 client work and launched courses and group coaching offers. Some highlights from this episode: Common mistakes people make when trying to sell courses and underpricing. The structure of a group coaching program. Selling high ticket and pricing your programs at a premium rate. Why group coaching programs can give you high...
How to Get Clients Through Visibility
March 05, 2021 14:54 - 36 minutes - 83.9 MBToday, I am joined by Deidre Wright who is the CEO of Strategic Stories, helping executives and entrepreneurs brand themselves as industry celebrities. In this episode, we talk about: 1. How she started her journey in branding 2. Her 4-step framework that she uses to help professionals and entrepreneurs with positioning and branding 3. Her LinkedIn strategy that helps her grow her business and get more clients on the platform 4. Her powerful advice to help women overcome mindset bl...
Why You Need a Signature System for Your Agency
February 18, 2021 15:00 - 12 minutes - 11 MBYour signature system is what makes you unique and stand out from your competitors. It’s also a way to streamline your workload so that you can take yourself out of the day-to-day and get other people to help you in your business. In this episode I explain how having a signature system will make growing your business a lot easier.
Attract Higher Paying Clients With The Right Content
January 27, 2021 17:00 - 18 minutes - 41.2 MBNot all content is created equal. If you want to attract higher paying clients, you want clients who can pay you 2k and higher per month and you want to use social media to attract those clients, you need to create the right message. Learn more about finding clients for your service based business here: https://almabradford.com/
My 2020 Year End Review And What I Learned
January 01, 2021 15:26 - 41 minutes - 94.1 MBIn this episode, I share my business results for 2020 including wins, takeaways, and the challenges I had to face this year. What I talk about: How I manage to still make money using an automated funnel despite the pandemic and personal challenges. How outsourcing helps me run my business 24/7. Paying yourself and leveraging your profit margin How I made investments this year to take my business to the next level. The purpose of this episode is to be transparent about what it takes t...
Growing Your Business As a Breadwinning Woman With Jamila Payne
December 28, 2020 14:00 - 27 minutes - 64 MBToday, I'm joined by Jamila Payne and we're discussing the topic of systems and growing a profitable business. In this episode, we discuss: How Jamila left the corporate environment to start her own consulting business. Why she changed her business model after getting burnt out. The importance of outsourcing and systems to scale sustainably. Business growth and how to create a legacy for our families. We also discuss the importance of creating the right business model that is in align...
EP 031: Creating Systems As You Scale With Kristen Westcott
October 02, 2020 18:28 - 32 minutes - 44.2 MBKristen Westcott is a business growth strategist and a Director of Operations. In this interview, Kristen explains the different types of roles you need to hire for when scaling your business. Learn more about scaling your business on my website: http://almabradford.com/
EP 031: Creating Systems As You Scale With Kristen Westcott
October 02, 2020 18:28 - 32 minutes - 44.2 MBKristen Westcott is a business growth strategist and a Director of Operations. In this interview, Kristen explains the different types of roles you need to hire for when scaling your business. Learn more about scaling your business on my website: http://almabradford.com/
EP 030: When Should You Choose a Niche
October 02, 2020 17:39 - 13 minutes - 18.7 MBShould you niche down or help everyone with your services? The answer to this question really depends on what phase of business you are in. In this episode I explain the different ways to niche. The first one is based on industry, the second one is based on niche services. Learn more about growing your service based business here: https://almabradford.com/
EP 029: Why Mass Marketing to Everyone Is Hurting Your Sales
August 24, 2020 12:00 - 18 minutes - 24.9 MBTrying to appeal to everyone and mass marketing your services will actually hurt your sales. You will attract the wrong prospects if you don't get crystal clear on your ideal client. In this episode, I share my own journey of moving away from trying to help everyone and how this led to MORE revenue in my business. Learn more about growing your B2B consulting business here: https://almabradford.com/
EP 028: How I made $38,711 in July
August 12, 2020 01:04 - 43 minutes - 98.8 MBHow I made $38,711 in July I periodically create these income reports so you can get a behind the scenes look at how I run my business. The good, the bad and the uncomfortable. The honest truth is that running a business can be challenging at times. These income reports are meant to help you learn both from my successes and failures as you grow your own business! DISCLAIMER: God is the one who is responsible for my success. I put in a lot of prayer for this! Learn how to scale your s...
EP 027: Audience Building Tips to Attract Clients
August 10, 2020 12:00 - 8 minutes - 12.1 MBBuilding my online audience has allowed me to 10x my revenue within a very short period of time. In today's episode, I explain how you can build your own audience to attract higher paying clients. Learn more about growing your service based business on my website: www.AlmaBradford.com
EP 026: Legal Tips for Protecting Your Business With Ticora Davis
July 27, 2020 13:00 - 32 minutes - 75.4 MBToday I have a special guest, Ticora Davis, who is an attorney that specializes in helping entrepreneurs protect their business both online and offline. As a business owner, it's really important to have the right contracts in place when you work with clients, contractors or when you hire an employee. In this episode, Ticora explains what needs to be included in our contracts and service agreements. Learn more about growing your business at: www.AlmaBradford.com
EP 025: Using Facebook Groups to Find Clients
July 08, 2020 22:21 - 11 minutes - 15.8 MBDid you know that Facebook groups are a great place to find clients for your marketing or B2B service? In this episode I explain a few techniques you can use to fill up your client roster. Learn more about finding clients for your Agency on my website: https://almabradford.com/
EP 024: The Mindset Needed for High Ticket Sales
May 26, 2020 13:00 - 11 minutes - 16.5 MBDo you struggle with charging higher prices for your services? In this episode I explain the mindset needed to feel confident charging higher prices. I also talk about why certain clients are fine with paying higher prices when you position your services a certain way. Learn more about growing your service based business on my website: AlmaBradford.com
EP 023: Growing an Agency With Andrea Jones
May 25, 2020 15:00 - 33 minutes - 45.9 MBAndrea Jones started her Agency as a freelancer on Fiverr. Now she charges premium prices and has a team of 8 people. In this episode you'll learn everything she did to get her first clients to finding the right team members. Learn more about growing your business on my website at: AlmaBradford.com
EP 022: Scaling Your Services With Haley Burkhead
May 18, 2020 12:00 - 46 minutes - 64.3 MBIn this episode I interview Haley Burkhead who helps service providers scale their revenue with digital products. She created a million dollar online business that helps entrepreneurs craft a sales machine that creates consistent income without relying on a big audience, ad spend or slow growth marketing strategies. In this episode we discuss how she grew her business with automated digital products. Learn more at: www.AlmaBradford.com
EP 021: Automate Your Client Onboarding With Loran Geeter
May 11, 2020 14:00 - 24 minutes - 56.2 MBToday I'm joined by Loran Geeter who is is a systems and workflow expert as well as an OBM. She offers done-for-you automation services to service based businesses. On this episode, Loran explains what needs to be included in your client onboarding process. We also discuss the difference between hiring an OBM and a VA. Learn more at: www.AlmaBradford.com
EP 020: How to Become a Business Strategist With Stacie Walker
May 04, 2020 14:00 - 22 minutes - 52.2 MBIf you are currently offering done-for-you marketing services, you may also want to consider adding business consulting services. In this episode I'm joined by Stacie Walker, a business strategist who helps female entrepreneurs. Stacie explains how she got started several years ago and how her business has grown over the years. She also shares with us the best way to price your consulting services. Learn more about growing your B2B service business on my website at: www.AlmaBradford.com
EP 019: Making Money During the Coronavirus Shutdowns
April 09, 2020 12:00 - 21 minutes - 48.8 MBWhile businesses were shutting down and we entered a recession, my business still made money. In this episode, I explain how I did that using Facebook groups and social selling.
EP 018: Growing a Podcast Agency With Tara McMullin
April 05, 2020 20:45 - 36 minutes - 84.6 MBEver thought about starting a podcast agency? That's what Tara McMullin did. She saw a need in the market to help podcasters with production and management services. In this episode Tara explains how she manages her agency. We cover everything from hiring team members, systems and how she manages the day-to-day of her business. Learn more at: Almabradford.com
EP 016: How to Survive in Your Business During the Coronavirus
March 18, 2020 15:00 - 11 minutes - 27.3 MBAs a social media manager, digital marketer or freelancer, our job is to help small businesses succeed online. With so many businesses shutting down, how can you help them during this pandemic? In this episode I explain how you can still be of service and also grow your own revenue. To learn more visit: https://almabradford.com/
EP 017: Mom of 11 Kids Grew a Virtual Assistant Agency
March 16, 2020 14:00 - 12 minutes - 29.1 MBLearn how Vera Cabais, a mom of eleven kids started her own Virtual Assistant agency while working a full-time job. We discuss how she got clients and how she managed to hit six figures within a year. Learn more about growing a service based business on my website at: https://almabradford.com/
EP 015: How Shannon Grew Her Agency to 12k a Month
March 09, 2020 14:00 - 9 minutes - 20.9 MBIn this episode, I’m interviewing Shannon Powers who started a content marketing agency and grew it to $12,000 per month. We discuss what she did to get clients and how she has been outsourcing and growing a team that gives her more free time. Learn more about starting your own agency at: https://almabradford.com/
EP 014: How Melissa Replaced Her Full-Time Job With an Agency
March 02, 2020 16:00 - 13 minutes - 30.3 MBIn this episode, I talk to Melissa Brown about how she started her marketing agency while working a full-time job and how she was able to replace her salary and eventually leave. Learn more about growing a profitable service based business on my website: https://almabradford.com/
EP 013: How to Price Your Marketing Services
February 24, 2020 23:42 - 10 minutes - 22.9 MBIn this episode, I explain how to price your social media or marketing services based on the value you provide and not based on hours. When I first started my social media agency, I made the big mistake of charging hourly….and I really learned my lesson. Learn more about starting your own agency at: https://almabradford.com/
EP 012: Creating Client Agreements With Ashley Kirkwood
February 18, 2020 03:48 - 26 minutes - 61.5 MBClient service agreements are a must when working with clients. In this episode, I'm talking to Ashley Kirkwood an attorney who specializes in helping small business owners with contracts, trademarks and other legal services. Today, she's explaining what you need to include in your service agreement before working with a client. Learn more at: https://almabradford.com/
EP 011: How Outsourcing Can Help You Gain More Freedom
February 10, 2020 16:57 - 16 minutes - 37.4 MBIf you have clients and feel overwhelmed, it's time to start outsourcing some of your client work. In this episode, I talk about getting started with outsourcing by hiring just one VA. Learn more at AlmaBradford.com
EP 010: Get Repeat Clients Using This Method
February 03, 2020 16:18 - 14 minutes - 33.6 MBDid you know that you can increase the amount of money a client spends with you when you create a buyers journey? Many people call this a sales funnel, but I like the term buyers journey. In this episode, I explain how to get repeat clients who pay you consistently by doing upsells and creating different offers that they can't say no to. Visit my website to learn more about growing your service based business. www.AlmaBradford.com
EP 009: Becoming the CEO of Your Business With Natalie Gingrich
January 02, 2020 14:00 - 41 minutes - 94.6 MBNatalie Gingrich is the founder and host of The Ops Authority which helps small business owners Her goal is to bridge the gap and overwhelm when it comes to processes and systems, growing a team, and setting up solid business foundations. In this episode we discuss how to scale your Agency by taking yourself out of the day-to-day operations of your business and truly becoming a CEO. We also discuss when to hire a director of operations and the difference between a virtual assistant, ...
EP 008: Becoming the CEO of Your Business With Natalie Gingrich
January 02, 2020 14:00 - 41 minutes - 94.6 MBNatalie Gingrich is the founder and host of The Ops Authority which helps small business owners Her goal is to bridge the gap and overwhelm when it comes to processes and systems, growing a team, and setting up solid business foundations. In this episode we discuss how to scale your Agency by taking yourself out of the day-to-day operations of your business and truly becoming a CEO. We also discuss when to hire a director of operations and the difference between a virtual assistant, ...
EP 008: How Jordan Made Six Figures As a Solo Consultant
December 27, 2019 17:52 - 39 minutes - 90.4 MBJordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. In this interview, we discuss how she grew her consulting business through building relationships and through referrals. She now has a six figure business that includes both consulting and selling group programs. Jordan shares her philosophy for building a “team of one” where you setup the right systems before you hire your first VA. If you want to lea...
EP 007: Networking to Find High Paying Clients With Maleeka Holloway
October 08, 2019 20:34 - 29 minutes - 67.3 MBMaleeka Holloway is a marketing communications consultant. She started her business when she found herself out of a job suddenly. She used her marketing background to launch her marketing and PR agency. And this year, she had her first five figure month at $30,000. One of the ways she grew her business was through in person networking. In this episode we talk about how to use networking events to get higher paying clients. Get resources to grow your service based business at: http...
EP 006: How to Hit $40k Months With Chandra Brooks
October 07, 2019 04:49 - 27 minutes - 63.1 MBIn this episode, I interview Chandra Brooks who has a consulting and coaching business. She was able to book $40,000 within one month in consulting work. That was actually more than her entire revenue for the previous year. We talk about what made Chandra leave her full-time job and start her own consulting business and how she was able to use online visibility to get high paying corporate clients. Chandra’s passions are women empowerment, social justice, improving voter outcomes and c...
EP005: How to Start a Transcription Service with Ben Walker
July 02, 2018 16:58 - 27 minutes - 37.9 MBIn this podcast episode, I'm talking to Ben Walker from Transcription Outsourcing. He started his own transcription service to help business convert video and audio files into written text. Learn more about starting your own service based business on my website at: https://almabradford.com/
EP 004: Networking in Facebook Groups to Grow Your Business
November 01, 2017 23:04 - 26 minutes - 60.7 MBNetworking in Facebook groups to grow your social media agency works. Just ask Myown Holmes. She was able to start her social media business as a side hustle while working full-time. Myown credits networking in Facebook groups as the core way that she found clients at first. Myown had a strategy in place to gradually build her business by establishing relationships online. She always gave value and answered questions first. People came to recognize Myown as an expert at social media. She...
EP 003: Use Video to Promote Your Business with Paige Wilhide
October 20, 2017 21:47 - 35 minutes - 80.2 MBIn this episode, I talk to Paige Wilhide of Paige Media. She explains how powerful video marketing is to connect with your target market online. Paige shares her business journey on how she got started and landed her first clients. We'll also learn how to use Youtube and Facebook live streams to develop know, like and trust with your audience.
EP 002: Start a Virtual Assistant Agency with Heather Heinrichs
October 20, 2017 21:23 - 22 minutes - 50.7 MBIn this episode, I talk to Heather Heinrichs who started and grew her own Virtual Assistant agency very quickly. Now she has a team of VAs and she only works a few hours a week. Heather walks us through her business journey, how she got started, how she landed her first clients and how she manages her team. You can learn more about starting and growing your own online agency at https://almabradford.com/
EP 001: Introduction to the Roadmap to Launch Podcast
October 20, 2017 20:57 - 4 minutes - 9.27 MBThis is the first episode of the Roadmap to launch podcast. In this episode, I give an introduction on what to expect for the rest of the show and why I decided to start a podcast.