Roadmap to Referrals artwork

Roadmap to Referrals

304 episodes - English - Latest episode: 3 days ago - ★★★★★ - 65 ratings

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally, this podcast is the answer. Stacey's journey from business failure to success changed when she learned to go against the traditional referral advice and started generating referrals naturally and consistently. When you’re ready to go deeper, you can join her for the next level inside her coaching program, Building a Referable Business™.

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Episodes

Ep #302: Rookie Mistakes With Referrals

March 26, 2024 10:30 - 22 minutes - 22.8 MB

Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them. Resour...

Ep #301: Swimming Against the Stream with Referrals

March 19, 2024 10:30 - 25 minutes - 25.1 MB

Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business toge...

Ep #300: Let’s Celebrate Hitting Episode 300!

March 12, 2024 05:00 - 25 minutes - 25.1 MB

We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen! Thank you for being a part ...

Ep #299: The Tension Between Referrals and Control

March 05, 2024 11:30 - 19 minutes - 19.7 MB

There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizin...

Ep #298: Growing Through Referrals

February 27, 2024 11:30 - 42 minutes - 41.1 MB

Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred t...

Ep #297: Referral Experience vs Client Experience

February 20, 2024 11:30 - 21 minutes - 21.4 MB

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing ...

Ep #296: Leveraging Referrals in Unique Ways

February 13, 2024 11:30 - 22 minutes - 22.8 MB

While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique...

Ep #295: Must Have Referral Strategies This Year

February 06, 2024 11:30 - 29 minutes - 28.9 MB

As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more episodes this month, where we will expand on these strategies. And don’t forget to check out the show notes page to grab my free referral tracker...

Ep #294: No Regrets Business Ownership

January 30, 2024 11:30 - 27 minutes - 27.1 MB

Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-making process to this day. I also reveal the metrics and scorecards I use to measure my business success. These tools help me stay focused and m...

Ep #293: Strategic Alignment for a Referral Explosion

January 23, 2024 11:30 - 25 minutes - 25.7 MB

Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align your goals with the three crucial areas that drive referral success. By understanding this alignment and taking the necessary steps, you can ge...

Ep #292: Calculate Your 2024 Referral Goals (Part 2)

January 16, 2024 11:30 - 28 minutes - 27.9 MB

Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress together! Send me a direct message on LinkedIn or Instagram, or join us on one of our upcoming live training sessions on January 18th or 23rd. D...

Ep #291: Calculate Your 2024 Referral Goals (Part 1)

January 09, 2024 11:30 - 26 minutes - 26.6 MB

In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the process easier. By understanding your referral results from last year and analyzing your referral sources, you'll gain valuable insights into your ...

Ep #290: Gaining Clarity with Your 2024 Referral Goals

January 02, 2024 11:30 - 27 minutes - 27.2 MB

Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifying your growth expectations. By taking these steps now, you can set realistic and achievable referral goals for 2024. Be sure to tune into our ne...

Ep #289: Life Proof Your Business

December 26, 2023 11:30 - 37 minutes - 36.2 MB

Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to create a business that can thrive and continue to succeed, even when you have to step away. I also share my personal experience of undergoing...

Ep #288: End of Year Referral Reflections

December 19, 2023 11:30 - 36 minutes - 31.2 MB

As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of misconceptions about referrals, and the impact of economic uncertainty on referrals. You won't want to miss this episode! Resources and links...

Ep #287: Reverse Goal Setting

December 12, 2023 11:30 - 17 minutes - 17.9 MB

As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-year, or even further out plan, this process will help you set yourself up for incredible success. Reverse goal setting is the key to achieving ...

Ep #286: Avoiding Referral Blind Spots

December 05, 2023 11:30 - 11 minutes - 12.5 MB

Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. In this episode, you’ll learn three referral blind spots to avoid in order to build a referable business. Don’t let these three referral blind...

Ep #285: Industry Partner or Referral Source?

November 28, 2023 11:30 - 13 minutes - 15 MB

Do you struggle with labeling or categorizing your referral sources? In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries. Throughout the episode, we discuss the importance of labeling and categorizing your referral sources and how doing so can have a significant impact on your business. Whether you choose to define and apply labels or s...

Ep #284: What People Get Wrong About Referrals

November 21, 2023 11:30 - 27 minutes - 27.4 MB

Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals. In this episode, we debunk some common misconceptions about referrals and provide valuable insights on leveraging the science of referrals to build a referable business. We'll explore the difference between basic follow-up, keeping ...

Ep #283: Dealing With *This* Referral Frustration

November 14, 2023 11:30 - 25 minutes - 25.8 MB

Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it! Join us as we discuss the magic and complexity of referrals in this must-listen podcast episode. There may be frustrations along the way, but being aware of them allows you to stay focused and keep...

Ep #282: Growing Through Referrals… An Interior Designer’s Story

November 07, 2023 11:30 - 32 minutes - 32.2 MB

As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift around referrals. Learn how a light bulb moment transformed Lacey's business and how it can transform yours too. Don't forget to grab the valuable resources mentioned in this episode. Resources and links mentioned in this episode can be found on the show notes page at http://www.s...

Ep #281: Automation, Personalization and Referrals

October 31, 2023 10:30 - 18 minutes - 19 MB

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it’s not a versus thing at all. It's about finding the perfect balance between the two. In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business. If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potent...

Ep #280: Referral Q&A

October 24, 2023 10:30 - 23 minutes - 23.5 MB

In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. My answer to her question is packed with actionable strategies and insights. You will learn how to navigate the sensitive nature of personal services and create an environment where clients feel comfortable referring you. Don't miss this game-changing episode! Resources and links ment...

Ep #279: If an Attorney Can Do It

October 17, 2023 10:30 - 37 minutes - 36.9 MB

Investing in your business can be scary but is necessary for growth. When you take the leap to make a lasting investment – it changes everything. And your business is worth it. In this episode, I sit down with Steve Jaeger, a practicing attorney from Kentucky and a BRB alumni. Steve shares his unique journey and how implementing systems, processes, and strategies that align with your values and goals can create a referable business that withstands the test of time. We are also celebratin...

Ep #278: One Month Can Change Everything

October 10, 2023 10:30 - 29 minutes - 29.5 MB

When you make the right decision, one month can change everything. Lois Weinblatt is a member of our Building a Referable Business coaching program and is here to share her journey and the impact our program has had on her business in just under 30 days. Lois dives into what changed for her, what she got serious about, and why joining our coaching program was the right decision at the right time. Her story is a testament to the incredible results that can be achieved when you prioritize ...

Ep #277: If a CPA Can Do It…

October 03, 2023 10:30 - 31 minutes - 30.6 MB

Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them?  Let’s find out! Randall Brody is an income tax expert and founder of Tax Samaritan and Peace of Mind Tax Help. Randall shares his journey of building a referable business and the success he has achieved in just a few months. He discusses the mindset shifts, tracking, ...

Ep #276: If I Had No Referral Sources

September 26, 2023 10:30 - 24 minutes - 24.2 MB

Every single business owner will, at some point, experience a reality of having no referral sources. In this episode, I am going to tell you what I would do if I found myself in this situation and had to build my referral sources from scratch. Remember that building a referable business takes time and effort, but it is a journey well worth embarking on. By implementing these strategies, you can overcome the challenges of having no referral sources and pave the way for a thriving business. ...

Ep #275: Tech Start Up Applications to Improve Referrals

September 19, 2023 10:30 - 18 minutes - 19.1 MB

There are different ways to start a business and scale it. Today, we dive into the world of startups and how you can use their strategies to improve your referrals. We discuss three valuable tips typically given to startups, and I’ll show you how to implement them in your own referral process. It's a unique perspective that will surely enhance your referral game. Get ready to double down on your referral sources and watch your business thrive! Resources and links mentioned in this episod...

Ep #274: How We Prep Inside the BRB Coaching Program

September 12, 2023 10:30 - 15 minutes - 16.4 MB

I believe it was Ben Franklin who said, “By failing to prepare, you are preparing to fail.” Join us as we discuss the importance of preparation and planning for referral success. In this episode, you will get a sneak peek into our coaching program, Building a Referable Business (BRB). Learn how we structure our 90-day sprints to help members reach their goals. We also discuss how these strategies can be applied to any business to achieve success. Resources and links mentioned in this epi...

Ep #273: My Leads Framework

September 05, 2023 10:30 - 28 minutes - 28.5 MB

Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions you make about sales is in a category all by itself. In this episode, I explain the three categories that encompass all sales activities and how using this framework helps me make decisions in my own business. This helps avoid the "rocking horse syndrome" of feeling busy but not maki...

Ep #272: When to be a Scuba Diver vs Astronaut

August 29, 2023 10:30 - 18 minutes - 30.6 MB

What do scuba divers and astronauts have to do with referrals? I haven’t gone off my rocker, stick with me here. I read about this concept in a book called Every Word, and although the concept in that context wasn’t about business, it SO applies to business. In this episode, I’ll share what your business and referrals actually have to do with scuba divers and astronauts—and how this concept can help you find perspective in the right way. Resources and links mentioned in this episode can be...

Ep #271: 3 Referral Tactics to Implement Immediately

August 22, 2023 10:30 - 26 minutes - 42.2 MB

Implementation trumps knowledge every day—and twice on Sunday! Because what good is all that knowledge and information if you don’t implement it? So if you want to get better at implementation and put all that knowledge you’ve gathered to good use, I've got you covered today. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/271   

Ep #270: Referral Q&A

August 15, 2023 10:30 - 18 minutes - 30.5 MB

Can you bring old referral sources to a new business? Is there a limit to referral sources? Today I’ll be answering these questions and more from the Summer School for Referrals program that I hosted in July. These particular questions were ones I wanted to address because they are SO valuable and can often get people stuck, so don't miss this episode! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/270   

Ep #269: Making Tracking Sexy Again

August 08, 2023 10:30 - 18 minutes - 28.2 MB

Why do I want to make tracking sexy? Wait until you see the value and the results of your tracking and then you might get a better understanding of why it can be so valuable and possibly even… sexy. Yep. There are so many situations that I see and hear about where decisions are made without solid data to back them up. This is a problem, and in this episode, I’ll explain why this is so common and how it slows your growth. Resources and links mentioned in this episode can be found on the...

Ep #268: Side Effects of Inconsistent Referrals

August 01, 2023 10:30 - 19 minutes - 32.8 MB

Referrals are a valuable asset, but they shouldn't be taken for granted—earning them requires effort, and the approach matters! And inconsistent referrals? They can have some unpleasant side effects you definitely want to avoid. So today, I’m sharing what to do instead of asking for referrals so you can learn how to generate them naturally and build long-term, sustainable processes.  Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall...

Ep #267: Biz Owner Mindset: Working from Rest

July 25, 2023 10:30 - 39 minutes - 60 MB

Rest… sometimes there is no better state to be in. But what if your productivity or working state came from a place of rest? That's a concept worth exploring, isn't it? In this captivating episode, we are joined by Teresa McCloy, coach, author, podcaster, and creator of the REALIFE Process®, as she dives into the importance of rest and its impact on our productivity. Drawing from her personal experience as a recovering workaholic, Teresa enlightens us on what it truly means to work from a pl...

Ep #266: Biz Owner Mindset: Cultivating Happiness

July 18, 2023 10:30 - 30 minutes - 46.8 MB

Dr. Ellen Wong, ND, Chief Happiness Officer, and speaker, joins the show to discuss cultivating happiness. Our conversation centers around the importance of happiness in one's life, highlighting that it should be the ultimate goal for everyone. Often, we mistakenly believe that happiness will come after achieving a particular milestone or reaching the pinnacle of success. However, Dr. Wong encourages us to challenge this notion, emphasizing that true happiness cannot be found by constantly s...

Ep #265: Biz Owner Mindset: Mental Health Protection

July 11, 2023 10:30 - 38 minutes - 58.5 MB

Do you know how to detect burnout in yourself? In this episode, we delve into the crucial signs of burnout and the importance of proactive mental health management. Our guest, Cayme Andréa, Owner and Leadership & Human Capital Management Consultant of Catalyst Global, offers proven systems and methodologies to help you achieve success in both your professional and personal lives. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com...

Ep #264: Biz Owner Mindset: Habit Formation

July 04, 2023 10:30 - 46 minutes - 68.8 MB

Habits are important, and entrepreneurs and business owners everywhere talk about how specific habits have contributed to their success. But it can be overwhelming to think about making a change and establishing a new habit when you don't know where to start. In this episode, we have Linda Fogg-Phillips, M.S., Director of Tiny Habits Academy, who will share the ABCs of habit formation. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownranda...

Ep #263: Biz Owner Mindset: Belief Formation

June 27, 2023 10:30 - 39 minutes - 59.1 MB

Our special guest, Matt Clark, a former NASCAR professional turned Chief Mindset Officer and Team Performance Strategist, joins us for an insightful conversation about the fascinating concept of belief formation and its impact on our success. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/263         

Ep #262: Biz Owner Mindset: Executive State

June 20, 2023 10:30 - 39 minutes - 60.1 MB

Have you ever heard of the saying "You're either thriving or surviving?" In this episode, our guest, Dr. Eugene Choi, a transformational mindset coach and clinical pharmacist, reveals how operating from different mental states can determine success or stagnation. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/262        

Ep #261: Biz Owner Mindset

June 13, 2023 10:30 - 13 minutes - 24.1 MB

As an entrepreneur, I understand the challenges and rewards of this journey, and I've come to realize that our mindset plays a crucial role in our success. In this summer series, we'll explore the importance of cultivating the right mindset for business owners and the impact it can have on every aspect of our lives. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/261          

Ep #260: Referral Q&A

June 06, 2023 10:30 - 21 minutes - 35.3 MB

Picture this: someone tells you they will refer you, but does it ever really happen? In this Q&A session, I unveil a question that arose after one of my recent presentations, sparking a discussion among my BRB members. The question on everyone's mind is: "Am I doing something wrong when people don't follow through on their referral promises?" Get ready as we dissect this question from three different angles, uncovering actionable strategies along the way. Resources and links mentioned in t...

Ep #259: When the Referral Situation Drives the Tactics

May 30, 2023 10:30 - 13 minutes - 24.1 MB

Today we explore the importance of tailoring tactics to suit the unique situations at hand. We will be listening to snippets from our BRB Q&A calls where I am answering specific questions from my clients. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/259        

Ep #258: Understanding Power Referral Sources

May 23, 2023 10:30 - 16 minutes - 28 MB

Do you have a power referral source? If so, would you be able to replace them if they suddenly stopped referring your business? In this episode, we delve into the concept of power referral sources and their significance.  Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/258        

Ep #257: Do This, Not That For Referrals

May 16, 2023 10:30 - 22 minutes - 36.1 MB

Don’t fall for all the bad strategies out there for generating referrals. There are so many wrong ways to get referrals and it can really get me fired up! In this episode, I’ll be breaking down a few of the worst ones so that you don’t have to waste as much time and energy finding out the hard way. It’s time for a little game of “Do this, not that!” Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/257 

Ep #256: Your Referral Ecosystem

May 09, 2023 10:30 - 31 minutes - 49.1 MB

Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Referrals are like the bees in this ecosystem—they pollinate and spread the word about your business, ensuring that it continues to flourish. In this episode, we take a deep dive into the referral ecosystem and explore the many ways in which referrals can be generated throughout your business.  Resources and links mentioned in this episode can be found on the...

Ep #255: A Peek Inside a Referable Business Part 4

May 02, 2023 10:30 - 41 minutes - 62.3 MB

In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with this dilemma. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/255

Ep #254: A Peek Inside a Referable Business Part 3

April 25, 2023 10:30 - 29 minutes - 45.4 MB

Did you know that 9 out of 10 real estate agents are failing? In this episode, we're diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his secrets to success and how he's managed to build a business that generates referrals consistently. Resources and links mentioned in this episode can be found on the show notes page a...

Ep #253: A Peek Inside a Referable Business Part 2

April 18, 2023 10:30 - 37 minutes - 57.4 MB

Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15 referrals in just three months—and gained four new people referring her! Resources and links mentioned in this episode can be found on the show notes...