Value Add Multifamily and Student Housing with Jeff Greenberg

Jeff Greenberg – CEO and Managing Member of Synergetic Investment Group based in the Greater Los Angeles area, talks to Neil Henderson and Brittany Henderson, the hosts of The Road to Family Freedom podcast. Jeff has invested in a $20 million multi-asset portfolio, consisting of over 800 units. The Synergetic Investment Group currently controls over 300 student housing beds and properties in Georgia, Arizona, and Ohio. SIG focuses on value-add student housing and market-rate multifamily, and senior living multifamily properties.

Three Key Take-Aways from this Episode

Value adds for commercial properties include: increasing occupancy, fixing things to increase rents, charging for covered parking, garages, storage units, billing back utilities, or doing more efficiencies to reduce expenses.Five units or more qualifies a property as a commercial property when you are getting a loan. The differences between multifamily and student housing include property management, different marketing to reach students, on-campus events, the timing window for student housing.

What you’ll learn about in this episode

Jeff Greenberg discusses his history in real estate.  What does “value add” mean?How did Jeff’s first multi-family property perform during the recession? How did Jeff finance his first deal?  What amount of units qualifies a property as commercial? Where is real estate taking Jeff Greenberg? How did Jeff go about getting himself educated about real estate?Does Jeff share a renovated college property that he had to change the reputation of? What are the differences between multi-family and student housing multi-family? What unit arrangements are usually most desirable for students? Does Jeff ever use short-term rentals to fill in times for student rental units? How much time does Jeff Greenberg spend on real estate?Are there any systems that he uses to automate his business?Is finding a place on a strong team a good place to start? What elements does Jeff assess to rate the value of a property?The mental game for real estate is the most important thing because it is easy to give up.What resources does Jeff Greenberg recommend? 

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Connect with Jeff:

Email: [email protected]Website: synergeticinvestmentgroup.com

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