Recruiters are reporting an unprecedented jump in job applications in the wake of thousands of layoffs across the public and private sectors. But for those seeking new work, a key question often remains shrouded in mystery, 'What's the salary?' Fortunately there is a tool that can shed some light. Driven by a desire to promote salary transparency, Auckland-based web analytics consultant Tony Lu developed What's The Salary in 2019. Since then, there have been over a million searches, with demand up a reported 25 percent compared to a year ago.