Caro Claire Burke: The rise of #Tradwife social influencers

Saturday Morning

English - March 22, 2024 19:35 - 16 minutes - 15.2 MB - ★★★★★ - 1 rating
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Social media content makers celebrating their role as "traditional wives" are enjoying a startling rise in popularity. Influencers such as Nara Smith, Emily Mariko and Ballerina Farm are baking, procreating and home-making their way to millions of followers. So why is their #Tradwife vision of submissive domesticity so appealing in 2024? We ask Caro Claire Burke, a cultural critic and journalist at Katie Couric Media.