SUV and double cab ute advertising targeting urban dwellers
Nine To Noon
English - July 12, 2021 21:08 - 24 minutes - 22.4 MB - ★★★★★ - 8 ratingsNews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Shifting advertising strategies towards larger, more polluting vehicles is being blamed for a boom in the number of SUVs and utes on New Zealand roads. An environmental sociologist says the rising number of light trucks can be attributed to a combination of strong marketing and weak regulation.