A New Zealand company which recycles pollution into products like biofuel and packaging is capturing the attention of several retail giants. LanzaTech has developed a microbe which can convert carbon into ethanol. It employs more than 500 people, many from its headquarters in Chicago, and operates several plants across China, India and Europe, with several more in the works. Several big-name companies like Zara, Lululemon and Adidas now use the recycled carbon emissions in their products. LanzaTech co-founder and strategic advisor Dr Sean Simpson speaks with Kathryn Ryan.