The Food and Grocery Council is backing a move to force this country's supermarket giants to allow competitors to enter the market.
The Government told Foodstuffs and Countdown yesterday they must loosen their grip on the grocery sector and let other retailers into the wholesale market that they currently dominate.
It also warned that if this doesn't happen, they'll be forced to sell goods at fairer prices, set by the incoming Grocery Commissioner.
Food and Grocery Council chief executive Katherine Rich says it's an important step. She spoke to Susie Ferguson.