Cosmetic enhancement comes with plenty of risks. Botched surgeries, safety breaches, and in the worst-case scenario, fatal results. They've been reported for decades. Horror stories aside, chasing your aesthetic ideal is no easy task. Beneath every Insta-perfect photograph is a tonne of time, energy and money that's often glossed over. And that's not to mention the pain and prolonged recovery that can come with invasive procedures.

Why are so many people willingly submitting themselves to putting this much effort into how they look?