RM 15
26 episodes - English - Latest episode: 6 months ago - ★★★★★ - 8 ratingsEver wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
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Episodes
Nancy Nigrosh
October 30, 2023 04:00 - 55 minutes - 38.3 MBThink you know what it takes to become a successful writer in Hollywood? The answer may surprise you! Nancy Nigrosh spent 23 years as a top Hollywood literary agent representing world-class directors, writers and authors. She's auctioned scripts on her client's behalf's in the seven figure range securing huge payouts for studio writers. Some of Nancy’s famous clients include Kathryn Bigelow (Zero Dark Thirty), John Cameron Mitchell (Hedwig and the Angry Inch), Stuart Beattie (Pirates of...
Ashley Falls
August 28, 2023 11:00 - 33 minutes - 23.3 MBEveryone knows the Oscar award is for best movies...the Emmy award is for best TV & Streaming... Well, today we’re talking to Ashley Falls - the Executive Director of the CLIO Entertainment Awards – which, if you’re not familiar... is the original celebration of creativity in the entertainment business recognizing excellence in marketing and communications across film, television, home entertainment and gaming. These are OUR people!!! She'll give us the who, what, why and where's on this...
Scot Chastain
July 31, 2023 07:00 - 35 minutes - 24.2 MBIf anyone can comment on the state of the local and network television relationship, it's Scot Chastain. He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento. He also ran NBC's affiliate marketing department where he had a hand in launching some of the network's most successful shows. Overachiever? Ye...
Steve Kazanjian
June 12, 2023 07:00 - 42 minutes - 29.5 MBWe have a marketing powerhouse in the bunker! Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz. But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO you are and WHAT you and ONLY you, bring to the table! Plus, he'll share his ...
Eric Steinberg
May 15, 2023 04:00 - 46 minutes - 32 MBHollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker! As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet. We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting...
Terry Botwick
April 17, 2023 08:00 - 54 minutes - 37.8 MBTerry Botwick is a multiple award-winning producer, studio and network exec and now CEO and Founder of Papatime - a film and television production company with more than a dozen projects in development. As a person of faith with an interest in creating what is loosely dubbed as "inspirational programming" - Terry pulls no punches when we discuss how Hollywood and members of the Christian community could do a MUCH better job partnering with one another to produce mutually beneficial conte...
Marc DeBevoise
March 20, 2023 06:00 - 37 minutes - 25.8 MBAccomplished leader in the direct-to-consumer, media, and technology industries...and an excellent secret-keeper, Mark DeBevoise brings his big brain into the bunker and drops a few juicy tidbits. Like - before there was Disney+ and Peacock...he was behind the creation of a secret streaming service - known only by it's cool code name, "Project Subway." That highly classified project eventually became known as CBS ALL ACCESS...which is now PARAMOUNT+. Also - We'll get his thoughts on the c...
Sophy Holland
February 13, 2023 05:00 - 40 minutes - 28 MBHer work has graced the covers of Harpers Bazaar, Vogue and Elle. Clients include every major studio, network and streamer. And if you're an A-list celebrity or star athlete, she's probably made you look better than you've ever looked before. Award-winning photographer, director, tattoo lover and sassy Brit, Sophy Holland is our guest! She'll dish on how it sometimes takes "balls of steel" to get that perfect shot from a not so willing subject...she'll share some tricks of the trade like ...
MYSTERY GUEST!
January 16, 2023 05:00 - 50 minutes - 34.6 MBIf we told you who our guest was...it wouldn't be a MYSTERY! So, you'll just have to listen and find out...just like Garen, who is completely in the dark as well. But here's a big clue...you've probably heard this person on TV and the radio many, many times. Check it out and see if you can guess who it is! Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]
Jack Sussman
December 12, 2022 05:00 - 37 minutes - 25.5 MBIf you've ever wondered who is behind those epic live awards shows like the Grammys, the Tonys, the Kennedy Center Honors...wonder no more...because we've got the inside guy to them all. Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS, can name drop with the best of them - Whitney, Adele, Elton, Celine, Gaga, & Garth - he's worked with them ALL and has personal and revealing stories you won't hear anywhere else...but here! Call us! https://www.speakpipe.com/RM...
Philippe Maigret
November 14, 2022 08:00 - 44 minutes - 30.6 MBSay bonjour to Philippe Maigret, President of ITV America! Philippe joins us in the bunker to talk about the differences between working in the entertainment business in America vs France and everywhere else; the challenges he faced getting "Snow Piercer" to the screen; his irrational fear of cheese (which makes literally no sense considering he's french), and what's next on his very long and ambitious 'to do' list. Mais Oui! Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @r...
Vinnie Favale
October 17, 2022 04:00 - 53 minutes - 36.5 MBWe've all heard of The Dog Whisperer and The Ghost Whisperer...but did you know there was a David Letterman Whisperer? His name is Vinnie Favale! Funniest guy you'll ever want to meet with hilarious stories about his crazy years working for CBS as the executive in charge of production on the Late Show with David Letterman. With his unenviable position of trying to keep the peace during the infamous Late Night Wars between Letterman and Leno - you'll get a real insiders take on what REALLY...
Erin Johnson
September 19, 2022 04:00 - 37 minutes - 25.9 MBIt's Season 2, baby! Ba dah dah dah da dahhhhh...ba da da dah dahhhhh... Yep, you read that right...we've got the Emmy-winning Executive Producer of Entertainment Tonight, ERIN JOHNSON as our guest. Erin knows a good Hollywood story when she sees one and will share a few with us...including, her close call with Brad Pitt, what keeps her up at night, the secret sauce that gives her the competitive edge and how cutting her teeth first on "marketing" set her up for success at television's l...
Michael Seitzman
June 27, 2022 04:00 - 50 minutes - 34.7 MBThis guest is a MANIAC! That's right, Michael Seitzman is the founder of Maniac Productions, a film and tv company currently in an overall deal with Blumhouse Television. Not only is he a producer, director and a fantastic storyteller but his superpower is knowing exactly how to make a grown man cry. So, save your tuition money aspiring writers...he's about to give you a masterclass...for free. He's also responsible for making one of Lori's lifelong fantasies come true! A real hero! Call u...
Anthony Zuiker
May 30, 2022 04:00 - 36 minutes - 24.9 MBYou can't hear a song by THE WHO without thinking of this guest's iconic shows. That's right, we've got the legendary creator of the CSI franchise, Mr. Anthony Zuiker in the bunker! And, he finally sets the record straight about how CSI went from being thrown in the trash (literally) to becoming a billion dollar smash hit. Plus - we test Garen's CSI IQ with a surprise pop quiz! "Dare to Pass" on this episode at your own peril. Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm1...
Danny Feldheim
May 02, 2022 04:00 - 55 minutes - 37.9 MBYou won't find a more enthusiastic exec in Hollywood than our very good friend and former colleague, Danny Feldheim. Recorded while still SVP of Content for Paramount+, (he's now SVP, Comedy Development at ABC Signature) he's got positive vibes to spare and a whole lot of talent and success to back it up. We'll hear about what Danny's got in the P+ development pipeline and what he thinks makes the streamer different from all the other bazillion streamers; his respect for the intense and...
Alix Jaffe
April 04, 2022 04:00 - 36 minutes - 25.2 MBIn the bunker with us today is our friend - the always awesome, Alix Jaffe. Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia. Alix tells us how she made the transition from marketing to development, what makes her mini-bernadoodle puppy the cutest dog ever, what she'd be doing if she wasn't in show biz and why you should never burn a bridge. Plus, we s...
Bryan Seabury
March 14, 2022 04:00 - 55 minutes - 38.1 MBWe’re talking Chipotle fails, big breaks, Love Monkeys, pitch sizzles, and the importance of choosing the right show titles with the EVP of Drama Development at CBS Studios. Give it up for the one and only Mr. Bryan Seabury. (Cue the applause!) Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]
Jerry Brunskill
February 14, 2022 05:00 - 38 minutes - 26.5 MBValentines Day is the perfect day to drop this episode because we absolutely LOVE this guest! Jerry Brunskill is as diverse in his talents as he is with his achievements. A winner of multiple industry awards and a Peabody Award nominee, Jerry founded Wow and Flutter, a creative media and production facility that he launched in 1995. Since that time, Wow and Flutter has produced/co-produced over 45 television, web, and feature length movies to date. Did we mention he won Star Search?! And g...
George Schweitzer
January 17, 2022 05:00 - 53 minutes - 36.8 MBWe're ringing in the New Year with the guru of television marketing himself! Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry. Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]
Laurie Zaks
December 27, 2021 05:00 - 1 hour - 49.5 MBJoin us for a lively discussion with the always interesting former President of Mandeville Television and now President of Rosewood Television, Laurie Zaks. Laurie is living proof you should NEVER listen to people who tell you "you can't do something." Her self-described "non-linear" career path in the entertainment industry is not only outrageously funny but inspiring. Hey, at the end of the day, "we're all just carney folk!" Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm...
Eric Tuchman
November 29, 2021 05:00 - 39 minutes - 27.3 MBWell, PRAISE BE! Emmy award winning Writer & Executive Producer, Eric Tuchman braves the unknown to join us in the bunker! We discuss The Handmaids Tale, stalking Kyle Chandler, the art of crying on camera and the marketing power of a missing belly button...plus much, much more! Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]
John Montgomery
October 18, 2021 09:00 - 32 minutes - 22.3 MBJohn Montgomery is in the bunker! From Chicago ad exec to Hollywood show producer - we find out about John's passion for "happy meals," why coffee & wind don't mix, living life by the Leo Burnett law, and what it was like having Academy Award winner Robin Williams play "him" in his last starring role before his death on The Crazy Ones...plus, much more. Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]
Nina Tassler & Denise Di Novi
October 18, 2021 08:00 - 39 minutes - 27.2 MBWe’ve got not one but TWO of the most successful women in television and film - former Chairman of CBS Entertainment, Nina Tassler and prolific producer/director, Denise Di Novi. And they know a lot...about a lot. Like what makes a good pitch? How do you cut thru the clutter with your marketing? Why Ben & JLO could do a movie and launch it with a single tweet. Now this dynamic duo have partnered up with PATMA PRODUCTIONS and have a mission to make the world a better place by developing p...
Dr. Phil
October 18, 2021 04:00 - 40 minutes - 27.8 MBThe doctor is in! The one and only Dr. Phil joins us in our very first episode! And we ask all the burning questions - What's a secret no one knows about you? How has Covid-19 changed daytime TV? What's the key to your 45-year marriage? Best advice Jay Leno ever gave you? Favorite ad campaigns? What's up with you and TikTok? Why don't you ever sweat? Grab those ear pods, lock it down and listen up! Call us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm...
RM 15 TRAILER
May 18, 2021 01:00 - 1 minute - 1.3 MBCall us! https://www.speakpipe.com/RM15 Follow us! Twitter @rm15creative Instagram @rm15creative Email us! [email protected]