We're pulling back the curtain on the dollars and cents behind THE celebrity PR (?!) relationship, Taylor Swift and Travis Kelce. Join us as we dissect the lucrative business of crafting public images that helped make the NFL an additional $330M this season.

We also dig into the undeniable rise of NFL star Travis Kelce from the field to the cover of the Wall Street Journal (magazine, but still!). This guy didn't get fame and fortune just from his on-field activies.

We go over his college management team, The Eanes Brothers, that made it happen. Follow us for more  @RisqueBusinessNews  @mae_planert @laurasogar xoxoxo