Connecting with Content Marketing w/ Mark Schaefer

Mark Schaefer's a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. He’s a consultant to entrepreneurs and corporations,  specializing in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark holds six patents, has written five books, with another to be released early 2017, is a faculty member of Rutgers University, and is THE authority on content marketing.  He also hosts the marketing companion podcast with Tom Webster, dubbed “The world’s most entertaining podcast.” It’s one of the podcasts I listen to, and I can promise you that it has me laughing every. Single time. I listen to it.

Mark shares the only three things that he focuses on to move the needle in his business, and he tells us why we shouldn’t be spending time on doing MOST of the things we love doing in our business. (Yes, you heard that right.)

Of course, Mark explains what content marketing is, and shares why entrepreneurs should be doing it in their businesses.

And lastly, we talk about the speech that Mark will never give again that will inspire you to reflect on the struggles you’ve had in your life in a whole new way that will help you seek success on your terms.  You can find the transcript of that speech HERE.

You can connect with Mark and find his treasure trove of free resources including slideshares HERE.