84. How To Build An Antifragile Casual Games Studio - with Michael Martinez

Rise and Play Podcast

English - July 04, 2023 06:00 - 40 minutes - 92.1 MB - ★★★★★ - 3 ratings
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Previous Episode: 83. What Can We Learn From Failing A Startup - with Collin Foss

Next Episode: 85. The Human Science Of Scaling Company Culture - with Bastian Bergmann

It is difficult to launch and scale a new casual game these days. However, a few studios found a way to survive the turbulences of the market and become antifragile. Hear the business success story of FunCraft, a lean and small casual studio founded in 2019 by ex-EA and Zynga Product Leader Michael Martinez and his co-founder Jason McGuirk. Learn how after failing their first startup Juicebox, the two co-founders came back together to try again, taking the key learnings from the past: focus on rapid development and testing with a lean and experienced team, a discipline and commitment to investing only in the game with the best metrics.

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Thank you to our sponsor! Visit ⁠⁠⁠⁠go.solsten.io⁠⁠⁠⁠ and mention Rise x Play for a demo and receive a free feature, theme, and art style study included with your Navigator purchase, a $20,000 value. Offer valid through 8/31/23.

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If you don't know yet about this studio, check out their awesome social Word games at https://www.funcraft.com/

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