S01: Giving Fair Wages, Not Charity with Liza Moiseeva

Liza Moiseeva is one of the co-founders at the helm of GlobeIn, the leading social enterprise subscription box company - and the only subscription box company to achieve official Fair Trade designation for its work supporting artisans from around the world and in developing countries where, after agriculture, artisan goods are the second largest source of employment. Through her work, GlobeIn has invested more than $2 million in fair wages into artisan communities over the last two years alone.

Liza was recruited from her native Russia to swim at the college level for Old Dominion University, where she began her social impact work before graduating. She went on to found the first online community for social entrepreneurs in Russia before joining the GlobeIn team as co-founder. She has a tenacity of spirit and a notable mix of strength and empathy that have made her a rising star in the social good space, leading her to speak at such industry events as the groundbreaking 2017 Haiti Tech Summit, among others. Both her personal journey and her professional work make her an inspiring founder to watch.

Liza has a real passion for Artisans, their work, and giving them the opportunity to get a fair wage for what they produce. According to Liza these people don't need handouts or charity, they just need to be paid fairly for the work they produce, no different than any other entrepreneur. Her goal of making the average consumer change their buying habits to support these people is a bold one. But Liza thinks it is absolutely possible through educating the public about what they are buying and who is being impacted on the other end. Every dollar we spend is a ballot cast toward the world we want to live in. The time is now to put the pressure on Big Box stores and tell them what we want, and what the average Artisan deserves.

 

Find Liza and GlobeIn Online:

Website - https://globein.com/

Facebook - @GlobeIN

Instagram - @globein_world

Twitter - @GlobeIn_World

 

Some Questions I Ask:

Do people understand and enjoy the human uniqueness in these products? Do you ever get discouraged at how big the problem is you’re trying to change? How many Fair Trade items should a household try to shoot for? What is the importance of taking the emphasis off charity? How is purchasing a product and spending your money similar to casting a ballot?

 

In This Episode, You Will Learn About:

Artisans  Subscription boxes Fair Trade Making small progress toward a bigger goal of making substantial change Starting a company with multiple co-founders

 

Music Composed by John Zarcone