Ep. #61: The Intolerably High Cost of a Bad Offer
Rich & Thin™ Radio
English - March 12, 2019 04:16 - 18 minutes - 14.5 MB - ★★★★★ - 16 ratingsEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. #60: The Opportunity Cost of Not Making Effective Offers
Next Episode: Ep. #62: The Voices You’re Ignoring
“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.
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