Today's guest is making over $500,000 a month in peanut butter. A full-blooded entrepreneur, Craig Mount is the Co-founder of Nerdy Nuts, a peanut butter powerhouse that leveraged fun marketing ideas, TikTok, Supreme-inspired drop strategy, and scarcity to scale their tiny operation. Chances are, if you’ve visited the Nerdy Nuts website, they will have sold out every single flavor of peanut butter they have to offer. Craig joins Joshua Rhodes to share how he has taken the company from a trade show side hustle to the sold-out beast that it is today.

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