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Rex Sikes’ Movie Beat chats with PR & marketing specialist Sheri Candler PT 2
Rex Sikes' Movie Beat
English - October 19, 2010 15:00 - 1 hour - 11.2 MBFilm Reviews TV & Film film movie business motion picture business filmmaker movies filmmaking motion picture production screenwriting director movie Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sheri Candler, PT 2 a marketing & publicity specialist helps independent filmmakers gather an audience for their work. As the Marketing & Sponsorship Manager for the Santa Clarita Valley Film Festival, she encountered numerous talented filmmakers who possessed expert knowledge in storytelling & film production, yet lacked the knowledge of how to promote & distribute their films. It was painful for Sheri to see how opportunities were being missed & filmmakers being abused by the distribution process. Sheri helps independent filmmakers devise successful marketing & promotional strategies by identifying & connecting with their audience early in the production process by utilizing blogs, social media, online radio, forums, online publications & finding influential recommenders. Building connections continues well into the release of the film. She was involved with promoting 2009 NFB Cannes Short Film Corner winner "Sebastian's Voodoo"; "Butterflies," one of the first films to utilize the YouTube rental program; Sundance Channel pick "Beyond Biba"; 2010 Slamdance official selection "YELLOWBRICKROAD" & the Roadside Attractions film "Princess Kaiulani." She is collaborates with Jon Reiss, author of "Think Outside the Box Office," & participates in his TOTBO workshop series; consults with non profit film distribution, marketing & filmmaker education organization The Film Collaborative; & is a featured expert in the new Guerilla FilmmakersPocketbook by Chris Jones, Genevieve Jolliffe & Andrew Zinnes. She holds a BA in Broadcasting & Film from the University of Alabama & an LCCI Diploma in Marketing, Advertising & Public Relations from the London Chamber of Commerce and Industry. She spent 4 years in Russia as news announcer & six years in London as a EMEA Marketing Manager for For-A Corporation. Stay tuned to Rex Sikes Movie Beat for other great archived interviews, cast and crew listings, events, festivals, premieres, and more at http://www.rexsikes.com
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