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We’re keeping the content strategy train rolling this week and chatting it up with Natalie Marie Dunbar, a UX-focused content strategist with a unique blend of skills as a journalist, writer, and researcher. She’s also the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. Very impressive!

We started off discussing the inspiration behind the book, and Natalie shared her thoughts on the changing meaning of “content creation,” and on what it takes to maintain a strong content strategy in this current tech landscape. She also talked about her early career working with huge brands Kaiser Permanente and the Food and Drug Administration, and spoke on the importance of prioritizing her own well-being through yoga. Natalie is a true content strategy maven, and I think you’ll walk away from this interview with a new understanding on its importance.

Big thanks to Louis Rosenfeld of Rosenfeld Media for the introduction!

LinksFrom Solo to Scaled: Building a Sustainable Content Strategy PracticeUse coupon code DUNBAR-RP and get 20% off!Natalie Marie Dunbar’s WebsiteNatalie Marie Dunbar on InstagramNatalie Marie Dunbar on LinkedInNatalie Marie Dunbar on Twitter

For a full transcript of this interview, visit revisionpath.com.

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Credits

Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow Speaker

Transcripts are provided courtesy of Brevity and Wit.

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